Fashion Fundamentals

The Fundamentals of Fashion Design discusses how a collection is formed, who it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents. The visual material provided throughout the book aims to illustrate aspects of fashion design and to bring to life ideas explained within the text. Examples of work from talented designers and other creative people who work in the fashion industry are used to inspire and inform readers. Each 'fundamental' is supported by up-to-date theory, illustration and appropriate context to explain the underlying principles of fashion design practice.

The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.

This concise book, with more than 300 photos of pleated high-fashion creations and practical diagrams to follow, offers the basics needed to understand and use fabric pleating successfully. A foreword by Jack Sauma, founder of Mood Designer Fabrics, reminds us of how essential pleating is to the design world. Throughout, step by step explanations show you how, by understanding the types of pleats and their requirements in terms of fabrics, grain, bias, and other factors, you can improve your designs' creation process, budget planning, and "wow" factor. Authors Leon and George Kalajian are the father-and-son team heading New York's preeminent Tom's Sons International Pleating. While their firm caters to couture evening wear and runway fashion, the concepts and definitions they clearly explain in this book will allow everyone to properly execute and communicate designs to others in the industry. This is an essential reference for designers, seamstresses, pattern makers, costumers, factory owners, students, and everyone involved in fashion.

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

An essential primer for students and first-stop reference for professionals, The Fashion Design Reference & Specification Booktakes the fashion designer through the entire design process, from conceiving a garment to marketing it. This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—The Fashion Design Reference & Specification Book helps designers develop effective strategies for building a cohesive collection and communicating their vision. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.

Fashion Design, Referenced is a comprehensive guide through the art and industry of fashion design, richly illustrated with over 1,000 photographs and drawings. Within the framework of four central categories, Fashion Design, Referenced examines the many interwoven elements that form the tapestry of fashion. “Fundamentals” provides an overview of the essential structure of the fashion profession (its organization, specializations, and centers) and looks at shifts in style over time and in ever-faster cycles going forward. “Principles” introduces the steps in creating a collection, from design to production, and explores directions suggested by sustainability and technology. “Dissemination” charts the many avenues by which fashion reaches its audience, whether on the catwalk or in the store, in print or online, in the museum or on the street. “Practice” gathers and appraises the work of the most influential and innovative fashion designers of the twentieth and twenty-first centuries. From its first question—What is fashion design?—to its last—What does the future hold?—Fashion Design, Referenced chronicles the scope of ideas, inspirations, and expressions that define fashion culture. Visit the Fashion Design, Referenced Facebook page and become a fan at http://www.facebook.com/FashionDesignReferenced!

What do our clothes say about who we are or who we think we are? How does the way we dress communicate messages about our identity? Is the desire to be "in fashion" universal, or is it unique to Western culture? How do fashions change? These are just a few of the intriguing questions Fred Davis sets out to answer in this provocative look at what we do with our clothes—and what they can do to us. Much of what we assume to be individual preference, Davis shows, really reflects deeper social and cultural forces. Ours is an ambivalent social world, characterized by tensions over gender roles, social status, and the expression of sexuality. Predicting what people will wear becomes a risky gamble when the link between private self and public persona can be so unstable.

Wonderful reviews and word-of-mouth helped make the hardcover edition of this title--a unique celebration of African-American male fashion and style--a best-seller. Essence called it "a testament to the creative spirit of Black men . . . filled with striking photographs of Black legends and insightful essays about the historical context of their apparel." With sleek photographs and a host of celebrity interviews, the special value hardcover edition captures the elegance of Nat King Cole, comfort of Bill Cosby, hip-hop style of LL Cool J, and sex appeal of Denzel Washington. Expert advice rounds out the "history of fabulous sartorial style" (Essence), showing readers how to accomplish the same looks on their own. This is a must-have for Black men--and the women who love them.