Experiments Against Reality

Kimball explores the literary and philosophical underpinnings of modernity as well as the state of our culture today.

Can we trust our senses to tell us the truth? Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more “attractive” body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.

It’s never been more important to engage a child's scientific curiosity, and Sean Connolly knows just how to do it—with lively, hands-on, seemingly "dangerous" experiments that pop, ooze, crash, and teach! Now, the author of The Book of Totally Irresponsible Science, takes it one step further: He leads kids through the history of science, and then creates amazing yet simple experiments that demonstrate key scientific principles. Tame fire just like a Neanderthal with the Fahrenheit 451 experiment. Round up all your friends and track the spread of "disease" using body glitter with an experiment inspired by Edward Jenner, the vaccination pioneer who's credited with saving more lives than any other person in history. Rediscover the wheel and axle with the ancient Sumerians, and perform an astounding experiment demonstrating the theory of angular momentum. Build a simple telescope—just like Galileo's—and find the four moons he discovered orbiting Jupiter (an act that helped land him in prison). Take a less potentially catastrophic approach to electricity than Ben Franklin did with the Lightning Mouth experiment. Re-create the Hadron Collider in a microwave with marshmallows, calculator, and a ruler—it won't jeopardize Earth with a simulated Big Bang, but will demonstrate the speed of light. And it's tasty! By letting kids stand on the shoulders of Aristotle, Newton, Einstein, the Wright brothers, Marie Curie, Darwin, Watson and Crick, and more, The Book of Potentially Catastrophic Science is an uncommonly engaging guide to science, and the great stories of the men and women behind the science.

This impressive debut novel, longlisted for the 2020 Booker Prize, takes its premise and inspiration from ten of the best-known thought experiments in philosophy—the what-ifs of philosophical investigation—and uses them to talk about love in a wholly unique way. Married couple Rachel and Eliza are considering having a child. Rachel wants one desperately, and Eliza thinks she does, too, but she can't quite seem to wrap her head around the idea. When Rachel wakes up screaming one night and tells Eliza that an ant has crawled into her eye and is stuck there, Eliza initially sees it as a cry for attention. But Rachel is adamant. She knows it sounds crazy—but she also knows it's true. As a scientist, Eliza is skeptical. Suddenly their entire relationship is called into question. What follows is a uniquely imaginative sequence of ten interconnecting episodes—each from a different character's perspective—inspired by some of the best-known thought experiments in philosophy. Together they form a sparkling philosophical tale of love lost and found across the universe.

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

Combining twenty-six original essays written by an impressive line-up of distinguished physicists and philosophers of physics, this anthology reflects some of the latest thoughts by leading experts on the influence of Bell's theorem on quantum physics. Essays progress from John Bell's character and background, through studies of his main work, and on to more speculative ideas, addressing the controversies surrounding the theorem, and investigating the theorem's meaning and its deep implications for the nature of physical reality. Combined, they present a powerful comment on the undeniable significance of Bell's theorem for the development of ideas in quantum physics over the past 50 years. Questions surrounding the assumptions and significance of Bell's work still inspire discussion in the field of quantum physics. Adding to this with a theoretical and philosophical perspective, this balanced anthology is an indispensable volume for students and researchers interested in the philosophy of physics and the foundations of quantum mechanics.

Long recognized as perhaps the greatest non-fiction writer at work in Ireland, for his vast, polymathic accounts of nature and culture in the Aran Islands and Connemara, Tim Robinson is also an essayist of genius whose fascinations range across the globe. In Experiments on Reality, he shines the light of his intelligence on his own life, and on some of the most fascinating questions in science and culture. Robinson brings us to his boyhood in Yorkshire, National Service in Malaya in the 1950s, and his years as a visual artist in Istanbul, Vienna and London. He revisits some of the scenes of his researches for the maps he made of Aran and Connemara, places that continue to throw up remarkable stories and puzzles. And he performs astonishing literary thought-experiments, playing with the boundaries of the essay form, scientific inquiry, and storytelling. Experiments on Reality is a masterpiece from one of the great minds of our time. 'One of the greatest of all landscape writers ... When the material world is brought forth for us so beautifully, with such rapt attention and illuminating insight, we are reminded of how lucky we are to be part of it' Fintan O'Toole, Irish Times PRAISE FOR THE CONNEMARA TRILOGY: 'One of the most remarkable non-fiction projects undertaken in English' Robert MacFarlane, Spectator 'Robinson is a marvel ... the supreme practitioner of geo-graphy, the writing of places' Fintan O'Toole, Observer Books of the Year 'One of contemporary Ireland's finest literary stylists ... This is a book that does justice, in every sense of that phrase, to the frequently betrayed people whose stories it incarnates, and to their strange and beautiful corner of the world' Joseph O'Connor, Guardian 'A masterpiece of travel and topographical writing and a miraculous, vivid and engrossing meditation on landscape and history and the sacred mood of places' Colm Tóibín, Irish Times Books of the Year 'One of the finest of contemporary prose stylists' John Burnside, Irish Times 'He is that rarest of phenomena, a scientist and an artist, and his method is to combine scientific rigour with artistic reverie in a seamless blend that both informs and delights.' John Banville, Guardian 'Breathtaking ... the West of Ireland has found its ultimate laureate' Patricia Craig, TLS 'Dazzling ... an indubitable classic' Giles Foden, Condé Nast Traveller

The author addresses key scientific questions previously explained by rich mythologies, from the evolution of the first humans and the life cycle of stars to the principles of a rainbow and the origins of the universe.

The second volume of an extended and systematic exploration of the relation between Christian theology and the natural sciences, focussing on the examination and defense of theological realism

In an informal style replete with illustrations, Hoffman presents the compelling scientific evidence for vision's constructive powers unveiling a grammar of vision--a set of rules that govern our perception of line, color, form, depth, and motion. 150 illustrations, 20 in color.