Essential On War For Business

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Battle-tested strategies for marketing your product or service to victory!

The Business of War incisively interrogates the development and contemporary implications of the military-industrial complex. It exposes the moral dangers of life in neoliberal economies dependent upon war-making for their growth and brings the Christian tradition’s abundance of resources into conversation with this phenomenon. In doing so, the authors invite us to rethink the moral possibilities of Christian life in the present day with an eye toward faithful resistance to “the business of war” and its influence in every aspect of our lives. In combining biblical, historical, theological, and ethical analyses of “the business of war,” the authors invite us to better understand it as a new moral problem that demands a new, faithful response. With contributions from: Pamela Brubaker Stan Goff Christina McRorie Kara Slade Won Chul Shin David Swartz Jonathan Tran Myles Werntz Matthew Whelan Tobias Winright

This reference brings Sun-tzu's classic study of war strategy to an audience that may have no prior knowledge of the subject. An introduction on the relevance of Sun-tzu's teachings, historical background, and a bibliographical essay are included.

This book offers a substantial reconsideration of early modern warfare and its relationship to the power of the state.

The privatization of defence assets and the outsourcing of military services from the armed forces to the private sector is an increasing trend. This book approaches the issue of military privatization by linking it to the transformation of the defence industries since the early 1990s, and shows the extent to which many military functions and activities, ranging from military research to military consulting/training to operational support services, have already been outsourced in the US and in Europe. This detailed study provides new and updated information on the ongoing privatization of the defence sector and offers an original theoretical explanation as to why the most modern armed forces throughout the world have come increasingly to rely on private companies for nearly everything they do. Contributing to a better understanding of military privatization and its close connection to technological change, the book explains the complexity of the whole phenomenon and discusses its implications for national and international security.

Boardroom lessons from a master strategist. The Prussian general Carl von Clausewitz?s On War has, alongside Sun Tzu?s Art of War, long been recognized as the most definitive classic on the art, theory and principles of warfare. This new, compact adaptation of Clausewitz's vast treatise presents in carefully selected, focused yet accessible sections all the key lessons from the battlefield needed to succeed in the twenty-first-century world of business. The unpredictability of war is not too different from constantly changing economic conditions. Just as the army general needs to understand and implement the asymmetrical relationship between attack and defence, the business leader, too, needs to plan for all contingencies. Clausewitz?s philosophy, encompassing every aspect of strategic thinking ? dealing with defeat, planning a campaign, using the element of surprise, and marshalling resources at hand ? speaks simply and clearly to every business practitioner.

Sun Tzu's 5th century BC military manual, The Art of War, revolutionized warfare when it was written. In the millennia since, its sage advice has been applied to fields as varied as business, leadership, warfare, politics and everyday life. In this fascinating guide, business journalist Dominic Hale helps you interpret the classic work to show you how to apply its advice to becoming a better leader. Showing you how to effectively motivate your workforce, pursue bold new strategies and understand your opponents, Sun Tzu's wisdom proves equally applicable to the business world. This edition includes the entire text of the original Art of War, so you can easily refer back to the classic text. In this work, you will discover: • the traits that make a great leader • how to develop your own management skills • how to get the most out of your team • how to see to the heart of a problem and come up with effective solutions By taking examples from the modern business world in a variety of different industries, The Art of War Guide to Business Leadership shows you how to become a better leader by learning from ancient wisdom.

A comparison of nine leaders who led their nations through the greatest wars the world has ever seen and whose unique strengths—and weaknesses—shaped the course of human history, from the bestselling, award-winning author of Churchill, Napoleon, and The Last King of America “Has the enjoyable feel of a lively dinner table conversation with an opinionated guest.” —The New York Times Book Review Taking us from the French Revolution to the Cold War, Andrew Roberts presents a bracingly honest and deeply insightful look at nine major figures in modern history: Napoleon Bonaparte, Horatio Nelson, Winston Churchill, Adolf Hitler, Joseph Stalin, George C. Marshall, Charles de Gaulle, Dwight D. Eisenhower, and Margaret Thatcher. Each of these leaders fundamentally shaped the outcome of the war in which their nation was embroiled. Is war leadership unique, or did these leaders have something in common, traits and techniques that transcend time and place and can be applied to the essential nature of conflict? Meticulously researched and compellingly written, Leadership in War presents readers with fresh, complex portraits of leaders who approached war with different tactics and weapons, but with the common goal of success in the face of battle. Both inspiring and cautionary, these portraits offer important lessons on leadership in times of struggle, unease, and discord. With his trademark verve and incisive observation, Roberts reveals the qualities that doom even the most promising leaders to failure, as well as the traits that lead to victory.