eSports Yearbook 2015/16

eSports Yearbook 2015/16
Author: Tobias M. Scholz
Publisher: BoD – Books on Demand
Total Pages: 118
Release: 2017-04-12
Genre: Sports & Recreation
ISBN: 3744800717


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This year's issue contains several articles about eSports. This time there are more research articles included. The topics range from research about eSports spectatorship, the informal roles in Counter-Strike Teams, a potential reverse gamification effect, the chances of eSports being an Olympic discipline, the connection between League of Legend teams and the owning corporations, the ergonomics in eSports and the health perception of gamers, to the potential shift in FPS games. The book is a statement: eSports is not only booming in the business context but increasingly gains attention in research as well.

eSports Yearbook 2017/18

eSports Yearbook 2017/18
Author: Julia Hiltscher
Publisher: BoD – Books on Demand
Total Pages: 158
Release: 2019-06-05
Genre: Sports & Recreation
ISBN: 3738621334


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The sixth edition of the eSports yearbook focuses on the recent developments in the scene. Especially with the ongoing professionalization, there is an increase in academic research observable. The topics range from governance and institutionalization of the eSports industry to the continuing professionalization of companies involved in the industry. Still, sponsoring stays crucial for the survivability of businesses in eSports. Furthermore, critical issues such as nationalism and censorship will be discussed. The book highlights the development of eSports from being a niche phenomenon towards becoming a central part of modern society.

eSports Yearbook 2019/20

eSports Yearbook 2019/20
Author: Julia Hiltscher
Publisher: BoD – Books on Demand
Total Pages: 138
Release: 2021-12-08
Genre: Sports & Recreation
ISBN: 3755754819


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The seventh edition of the eSports Yearbook is influenced by the Covid-19 pandemic, highlighting recent developments in the scene. The topics range from economic sustainability highlighting dynamic capabilities, the potential threat of video game publisher and sponsors, intercultural management and community building in Pokémon eSports to social sustainability discussing the grassroots development, the debate about Olympic eSports, state recognition in France, and the challenge of being an eSports athlete. Finally, the risks in terms of stakeholder responsibility are discussed. The book highlights the slowed development but eSports is becoming a central part of modern society.

eSports Yearbook 2021-23

eSports Yearbook 2021-23
Author: Julia Hiltscher
Publisher: BoD – Books on Demand
Total Pages: 157
Release: 2024-08-15
Genre: Sports & Recreation
ISBN: 3759750710


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In our latest yearbook, we explore the strategic dynamics and global impact of eSports, highlighting the revolution of intelligent agents, the fusion of traditional sports, and insights into legal and economic challenges. Personal stories showcase the potential for career development within the vibrant gaming community. This edition celebrates the resilience and spirit of eSports, emphasizing its promising future in competitive gaming. Join us in examining the innovations, cultural shifts, and the passionate community driving the industry forward.

Sports Sponsorship and Branding

Sports Sponsorship and Branding
Author: Ho Keat Leng
Publisher: Taylor & Francis
Total Pages: 350
Release: 2023-12-22
Genre: Sports & Recreation
ISBN: 1003831567


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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, Name and Image Likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners and policy-makers working in sport business and management, sport marketing, digital marketing, marketing communications or brand management.

eSports is Business

eSports is Business
Author: Tobias M. Scholz
Publisher: Springer
Total Pages: 165
Release: 2019-02-20
Genre: Business & Economics
ISBN: 3030111997


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The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.

eSports Yearbook 2013/14

eSports Yearbook 2013/14
Author: Julia Hiltscher
Publisher: BoD – Books on Demand
Total Pages: 146
Release: 2015-10-06
Genre: Reference
ISBN: 3738649816


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This year issue contains several articles about major eSport topics in 2013 and 2014. André Fagundes Pase and Heelary Schultz wrote about Brazil. Matt Demers wrote a detailed story about commentators. Dominik Härig and Tilo Franke chose topics about marketing and marketisation in eSports. The eSports Yearbook is a collection of articles about eSports.

Understanding Esports

Understanding Esports
Author: Ryan Rogers
Publisher: Rowman & Littlefield
Total Pages: 251
Release: 2019-09-18
Genre: Games & Activities
ISBN: 1498589812


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Understanding Esports: An Introduction to the Global Phenomenon places professional Esports, a rapidly growing industry, in both the cultural and athletic landscape. This book explores how the rise of professional gaming has shaped—and been shaped by—media trends, interpersonal communication, and what it means to be classified as an athlete. Ryan Rogers has assembled contributors from a variety of backgrounds and experiences in order to provide a broad view of the history, experience, and impact of professional gaming. Scholars of media studies, communication, sports, and cultural studies will find this book especially useful.

Design, User Experience, and Usability: Design for Contemporary Technological Environments

Design, User Experience, and Usability: Design for Contemporary Technological Environments
Author: Marcelo M. Soares
Publisher: Springer Nature
Total Pages: 588
Release: 2021-07-03
Genre: Computers
ISBN: 3030782271


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This three volume set LNCS 12779, 12780, and 12781 constitutes the refereed proceedings of the 10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of DUXU 2021, Part III are organized in topical sections named: Mobile UX Research and Design; DUXU for Extended Reality; DUXU for the Creative Industries; Usability and UX Studies.

Design, User Experience, and Usability

Design, User Experience, and Usability
Author: Aaron Marcus
Publisher: Springer Nature
Total Pages: 476
Release: 2023-07-08
Genre: Computers
ISBN: 3031357027


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This 5-volume HCII-DUXU 2023 book set constitutes the refereed proceedings of the 12th International Conference on Design, User Experience, and Usability, DUXU 2023, held as part of the 24th International Conference, HCI International 2023, which took place in Copenhagen, Denmark, in July 2023. A total of 1578 papers and 396 posters have been accepted for publication in the HCII 2023 proceedings from a total of 7472 submissions. The papers included in this volume set were organized in topical sections as follows: Part I: Design methods, tools and practices; emotional and persuasive design; Part II: Design case studies; and creativity and design education; Part III: Evaluation methods and techniques; and usability, user experience and technology acceptance studies; Part IV: Designing learning experiences; and chatbots, conversational agents and robots: design and user experience; Part V: DUXU for cultural heritage; and DUXU for health and wellbeing.