Entering New Businesses
Author | : Charles A. Berry |
Publisher | : Forgotten Books |
Total Pages | : 39 |
Release | : 2015-06-15 |
Genre | : Business & Economics |
ISBN | : 9781330310199 |
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Excerpt from Entering New Businesses: Selecting the Strategies for Success Selection from the alternative strategies available for entering new businesses is a key issue for diversifying corporations. Alternative approaches include internal development, acquisition, licensing, joint ventures, and minority venture capital investments. An intensive literature review is used to devise a matrix of company "familiarity" with relevant market and technological experiences and to demonstrate the conceptual utility of the matrix for entry strategy choice. Performance data on 14 business development episodes by one successful diversified technological firm are used to support the selection concepts embodied in the "familiarity matrix". About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.