Endless Innovations

In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of mass communications evolves into the world of media of the masses the very concept of the brand is transforming - from branding to the shelf to branding from the shelf. Two years in the analysis Retailization is the largest study ever conducted on how corporations and their brands are dealing (or not dealing) with this new era. The study covering over twenty countries worldwide and interviews with some of the leading brand marketers has drawn on countless examples of both creative execution and retail impact. Retailization shows how to establish a business approach that can better meet the needs of today's shopping Kings and Queens by creating and activating revolutionary selling situations. The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products. The shelf where products are sold is the new centre of the business and communications universe. The answer to how to get the most from this change lies in a radically new business philosophy - RETAILIZATION. Retailization presents an innovative and pragmatic step by step process to help businesses rethink, reimagine and restructure their entire business and brand efforts around the retail strategies and executions that can better meet the needs of today's shopping Kings and Queens. Research shows that we have as little as four seconds to get a shopper's attention. The authors explain what you need to do to guarantee that you own that four seconds from understanding your competitive arena and context to understanding the nature of today's shopper. From there they explain how you can optimize the creation of your products, your retail impact and your communications. Finally, they demonstrate how to activate the process through retailizing your entire organization from top to bottom and we how to verify the results.

The book discusses, elaborates on and answers questions to the following points: Firstly, what has changed through the information technology represented by software, Internet and big data? How do these changes effect the production relationships, the production mode and the industrial development model? Can China realize a "great-leap-forward" in economic development by promoting such a new Internet economy? Secondly, what is the format shown by the Internet economy? Is the Internet economy a market economy, or a planned economy, or is it an economic complex format which combines the planned economy and the market economy? What is the structure of the future economy? Which entities will compete with each other throughout the industries? What is the format of the future financial investment industry? Why does the Internet economy have a revolutionary impact on the economic base and the superstructure? Thirdly, let us look back on the traditional manufacturing industry. What on earth is the core value of the manufacturing industry? How is the core technology and core value of manufacturing realized? Why can it be that the industrial Internet will become a rare historical opportunity for China's manufacturing industry and economy to achieve a "great-leap-forward" development? Finally, in the big economic tide of Internet and big data, what are the future variables of China’s economy? What is the established economic policy of the United States for the global economy and industries? How should the economic variables of the United States be best dealt with, those that are determined as “US priority” and “the return of manufacturing industry” strongly promoted by the U.S. President Trump?

Sun Tzu Bing Fa™ Masterpiece: Mastering 360 Principles In Strategy helps you quickly master and practice all 360 strategy principles in Sun Tzu The Art of War™. Each principle is carefully analyzed and explained through business and social contexts so that you understand how this powerful wisdom is applied in the real world. Knowing how these strategy principles are applied in real-life situations will help you accomplish your mastery of Sun Tzu The Art of War™. Your strategy mastery will help you obtain your upper hand and gain your competitive edge so that you can conduct your life and your business with power. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Presenting a ground-breaking view of technology trends and their impact on our society, Artificial Era contributes to the current debate about the consequences of technological innovations. Alongside different viewpoints and statistics on the use of robots worldwide, productivity, and job displacement, Gissel Velarde identifies the particular problem of the lack of diversity in AI communities - and how that can exacerbate representation issues in employment, civil rights, gender, and education if no actions are taken. A timely, inciteful book which will be required reading for scholars and professionals working with AI and automation, and leaders in business and government interested in better understanding it and its effects on business and society.

Explores the current and future trajectories of the paradigm of postsocialism. If socialism did not end as abruptly as is sometimes perceived, what remnants of it linger today and will continue to linger? Moreover, if postsocialism is an umbrella term for the uncertain times of various transitions that followed in socialism’s wake, how might the “post” be rendered complicated by the notion that the unfinished business of socialism continues to influence the trajectory of the future? The Future of (Post)Socialism examines this unfinished business through various disciplinary and transdisciplinary approaches that seek to illuminate the postsocialist future as a cultural and social fact. Drawn from the fields of history, ethnology, anthropology, sociology, economics, political science, education, linguistics, literature, and cultural studies, contributors analyze various cultural forms and practices of the formerly socialist cultural spaces of Eastern Europe. In so doing, they question the teleology of linear transitional narratives and of assumptions about postsocialist linear progress, concluding that things operate more as continued interruptions of a perpetually liminal state rather than as neat endings and new beginnings. “This volume uniquely brings together a range of disciplines, beyond anthropology as the conventional discipline for exploring postsocialism, and a range of cases across post-Soviet space. Most importantly, it refreshingly engages with an exciting framework dealing with time and space. Its talk about futures—the futures of socialism and the futures of postsocialism—is a novel aspect that sets it apart.” — Johanna Bockman, author of Markets in the Name of Socialism: The Left-Wing Origins of Neoliberalism

A manifesto for reinventing the sales function Selling Is Dead argues that selling teams and growth-motivated organizations must change to remain competitive. It presents a new selling framework based on research that indicates that buyer behavior can be modeled and that large sales and small sales are fundamentally different. This new framework provides salespeople with a practical structure for giving buyers significantly more value for their dollar-value well beyond the products and services being sold. Rather than focusing on one selling model, regardless of the type of sale, this book offers four different types of large sales and presents specific strategies for succeeding at each. Many sales organizations are systematically mismanaging their selling opportunities and failing to optimize their markets. Through effective selling models, illustrative case studies and examples, and real-world anecdotes, Selling Is Dead brings strategy and efficiency to sales-and shows every sales-based business how to reap the rewards.

Explore this indispensable guide covering the fundamentals of IOT and wearable devices from a leading voice in the field Fundamentals of IoT and Wearable Technology Design delivers a comprehensive exploration of the foundations of the Internet of Things (IoT) and wearable technology. Throughout the textbook, the focus is on IoT and wearable technology and their applications, including mobile health, environment, home automation, and smart living. Readers will learn about the most recent developments in the design and prototyping of these devices. This interdisciplinary work combines technical concepts from electrical, mechanical, biomedical, computer, and industrial engineering, all of which are used in the design and manufacture of IoT and wearable devices. Fundamentals of IoT and Wearable Technology Design thoroughly investigates the foundational characteristics, architectural aspects, and practical considerations, while offering readers detailed and systematic design and prototyping processes of typical use cases representing IoT and wearable technology. Later chapters discuss crucial issues, including PCB design, cloud and edge topologies, privacy and health concerns, and regulatory policies. Readers will also benefit from the inclusion of: A thorough introduction to the applications of IoT and wearable technology, including biomedicine and healthcare, fitness and wellbeing, sports, home automation, and more Discussions of wearable components and technologies, including microcontrollers and microprocessors, sensors, actuators and communication modules An exploration of the characteristics and basics of the communication protocols and technologies used in IoT and wearable devices An overview of the most important security challenges, threats, attacks and vulnerabilities faced by IoT and wearable devices along with potential solutions Perfect for research and development scientists working in the wearable technology and Internet of Things spaces, Fundamentals of IoT and Wearable Technology Design will also earn a place in the libraries of undergraduate and graduate students studying wearable technology and IoT, as well as professors and practicing technologists in the area.