Pharma Marketing Management

Pharma Marketing Management
Author: Dr. Ritu Kataria
Publisher: Thakur Publication Private Limited
Total Pages: 296
Release: 2021-03-10
Genre: Education
ISBN: 9390570069


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Buy E-Book of Pharma Marketing Management Book For B.Pharm 8th Semester of U.P. State Universities

Emotional Intelligence for Sales Success

Emotional Intelligence for Sales Success
Author: Colleen Stanley
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 226
Release: 2013
Genre: Business & Economics
ISBN: 0814430295


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Why do salespeople frequently fail to execute-even when they know what they should do?

Selling All-in-One For Dummies

Selling All-in-One For Dummies
Author: The Experts at Dummies
Publisher: John Wiley & Sons
Total Pages: 711
Release: 2012-02-01
Genre: Business & Economics
ISBN: 111806593X


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Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-In-One For Dummies features everything you need to know to improve your results. This valuable selling resource includes new ways to effectively network and prospect through the power of all the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to optimize sales success through Webinars; the latest tips and advice to build an appealing image; proven questioning methods that close sales; updated advice on keeping clients' business and building their loyalty; and how to adapt presentations and techniques. Proven methods and techniques that will lead to bigger sales and more loyal customers Advice on separating yourself from the pack Plus four chapters on selling in specialized areas from biotechnology to real estate Selling All-In-One For Dummies is the authoritative guide to navigating the ever-changing and growing sales arena.

Sales Management

Sales Management
Author: Kenneth Le Meunier-FitzHugh
Publisher: Taylor & Francis
Total Pages: 66
Release: 2023-06-02
Genre: Business & Economics
ISBN: 1000932370


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Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research. Organisations who are looking to increase revenues and add new customers to their portfolio will find it increasingly difficult to successfully do this without being aware of and adopting the appropriate, adaptive sales processes. Emergent themes such as agile sales management, digital selling, artificial intelligence and trust will be discussed in the book that also embraces the importance of customer relationship management, and how salespeople are aligning their interactions with the marketing function. The text will review recent research to identify how to grow and organise the sales pipeline, manage hybrid sales teams, and the effects of new technologies on selling processes. These discussions will be helpful in highlighting issues and providing some solutions to practitioners who are operating in new environments. This book will be invaluable to sales researchers as it summarises current knowledge about key sales and sales management topics and indicates possible future research directions.

Be Brief. Be Bright. Be Gone.

Be Brief. Be Bright. Be Gone.
Author: David Currier
Publisher: iUniverse
Total Pages: 172
Release: 2005-12-06
Genre: Medical
ISBN: 1462040748


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A great way to jump-start your career in pharmaceutical and biotechnology sales! "Be brief, be bright, be gone" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to: Be brief-Keep your sales presentations short and to the point. Be bright-Understand your product and its clinical context. Be gone-Respect your customer's time. But that is only one piece of advice an aspiring representative should retain from this book. This book also covers: Pros and cons of a career in pharma/biotech sales How to land a job with a major pharma/biotech company Getting to know your customers (physicians and hospitals) Selling skills, basic etiquette, sales call basics and lots more, including 10 key tips that help ensure long-term career success. This is the book that top pharmaceutical and biotech sales trainers have asked for! "I wish I read this book when I got started. It is easily the best book I have seen on the subject."-Ellen F. Simes, Springfield, MA, Pharma/biotech trainer "Anyone even thinking about a career in the industry should read this book."-Pam Marinko, Wilmington, NC, Pharma/biotech trainer "Wow! Very well done. Some really good information for folks just starting out-and for veterans like me, too."-JoAnne Skypeck, Holyoke, MA, Pharmaceutical sales representative

Pharmaceutical Videodiscs: Conversations With Marketing & Product Managers

Pharmaceutical Videodiscs: Conversations With Marketing & Product Managers
Author: Scott Alan Stewart
Publisher: Stewart Publishing, Inc.
Total Pages: 138
Release: 1986-05-01
Genre:
ISBN: 0936999012


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This report provides a vivid picture of the pharmaceutical industry and its use of videodisc technology for education, training, and promotion (in 1986). It is the result of conversations with marketing managers, product managers, and exhibit managers in 21 pharmaceutical companies, who between them are responsible for the production of more than 80 videodiscs. Managers were asked to comment on the success of their videodisc programs, their plans for developing additional videodiscs, and their suppliers. Descriptions of nearly 50 videodisc projects are described.

101 Ways to Find Six-Figure Medical or Popular Ghostwriting Jobs & Clients

101 Ways to Find Six-Figure Medical or Popular Ghostwriting Jobs & Clients
Author: Anne Hart
Publisher: iUniverse
Total Pages: 136
Release: 2006-11-12
Genre: Reference
ISBN: 1532000251


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How would you like to earn perhaps $100,000 annually as a medical or other specialty ghostwriter? You don't necessarily need a degree in science to earn six figures as a ghostwriter. What you do need is to focus or specialize in one subject or area of expertise. If you choose medical ghostwriting, you'd be writing pharmaceutical reports or informational books about research and clinical trials performed by scientists, physicians, and researchers. You could work with pharmaceutical firms, medical software manufacturers, or for public relations firms or literary agents. You'd be making a lot more than the usual $10,000 a ghostwriter may receive for writing a career development how-to book. Medical ghostwriters can receive up to $20,000 per report. Pharmaceutical and clinical trials reports or medical journal articles often are written by ghostwriters. Ghostwriting medical or other factual information is big business. It's one way pharmaceutical manufacturers communicate with physicians. If you want to ghostwrite in this field, get paid to investigate information physicians receive about medicines and interview researchers, you can take the roads leading to steadier writing jobs, document management, or run your own business as a medical, business, or celebrity ghostwriter. Here is the training you need to begin if you enjoy journalism with an attitude.

Marketing Management

Marketing Management
Author: Alain Jolibert
Publisher: Bloomsbury Publishing
Total Pages: 464
Release: 2017-09-16
Genre: Business & Economics
ISBN: 0230363679


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Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.