Email Essentials How To Write Effective Emails And Build Great Relationships One Message At A Time

Reading, writing and managing e-mail is taking up an increasing amount of our time. But are we using it right? Just as body language helps you to make an impression in person, what you write and how you write it affects what people think of you and your organisation. Be it a thank you note, a meeting reminder, a proposal or a sales pitch, a well-written message that looks and sounds professional will make it easier for people to want to do business with you. It will help people feel good about communicating with you and help you achieve the right results. This invaluable guide offers step-by-step pointers that readers can put into practice right away. The highlight of the book is a series of 10 model email templates, covering scenarios like requests for information, conveying bad news, complaints and sales prospecting. These are explained and analysed to show what makes them simple yet effective.

Offering step-by-step pointers you can put into practice right away, this invaluable guide provides a series of 10 model email templates covering common scenarios, and includes explanations and analyses of each to show what makes them simple, yet effective. --

The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The "soft" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.

Award-winning speakers and faculty Ashley Budd and Dayana Kibilds reveal the secrets to email marketing success Email is far from dead. With billions of emails sent to and from individuals around the world each day, there is more email now than ever before. Authors Ashley Budd and Dayana Kibilds long for the early “You’ve got mail!” days of email when writing and receiving messages was a joy. Today, readers describe their inbox experience as an overwhelming time suck. Mailed It! acknowledges that most emails are hard to read, hard to understand, and hard to care about. Readers spend mere seconds glancing at each email before they decide to engage, delete, or worse! The good news is that humans are predictable, and you can use tested email strategies and writing techniques to overcome modern inbox woes. Mailed It! changes everything by • showing how to craft and send the most effective emails possible, • assisting email marketers in improving results, • demonstrating how to use emails to build trusting relationships. Mailed It! isn’t about gimmicks. It’s about investing in email as a serious part of your marketing mix and setting up a solid foundation that works. Once you’ve done that, you won’t believe the results.

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to Sell more products and services Boost customer satisfaction and loyalty Attract new customers to your products and services Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more. Use email to your advantage in the new media landscape by learning how toWrite and design great newsletters Build and maintain responsive and targeted lists Increase response to every email you send Test and measure the effectiveness of your email program Make sure your messages reach the inbox Visit our website: www.returnpath.biz/signmeup

Business emails are a pillar of modern communication. On any given day, the average office worker receives over 80 emails. That's a lot of communication. While we send a lot of emails, many of them are not effective. Everyone's inbox holds those difficult to read or process emails, hanging around because the recipient is unclear on how to reply or act. Don't let that happen to your business emails. Etiquette, style, and format are essential to writing emails that get results. In this book, you'll learn how to spend less time and make your messages more effective. You'll get research-based guidelines for improving the way you communicate with your team members. You'll also learn how to write professional emails that are read and responded to more frequently. Here's what's included in the book: Tactic #1: Assign Tasks in an Email Using the "3Ws" Tactic #2: Write the Perfect Subject Line Tactic #3: TL;DR - Write Emails That are Five Sentences or Less Tactic #4: Break Long Emails into Two Parts Tactic #5: Make Your Emails Scannable Tactic #6: Show Instead of Tell by Attaching Screenshots Tactic #7: Spell Out Time Zones, Dates, and Acronyms Tactic #8: Use "If...then..." Statements Tactic #9: Present Options Instead of Asking Open-Ended Questions Tactic #10: Re-Read Your Email Once for a Content Check Tactic #11: Save Drafts of Repetitive Emails Tactic #12: Write It Now, Send It Later Using Delay Delivery Tactic #13: Don't Reply All (Unless You Absolutely Have To) Tactic #14: Reply to Questions Inline Tactic #15: Reply Immediately to Time-Sensitive Emails Tactic #16: Read the Latest Email on a Thread Before Responding Tactic #17: Write the Perfect Out-of-Office (OOO) Auto Reply Tactic #18: Share the Rules of Email Ahead of Time

You'll spend around six years of your life using email (yes, you heard right). Isn't it about time you got better at it? This book shows you how to transform your dry, dull emails into productivity rocket fuel, so you can get the results you need - fast. By the time you've read this book, you'll be able to write emails that: - Get people to jump into action - Move projects forward at lightning speed - Charm, persuade and influence the people that matter most - Free up time to spend on the important stuff - Build beautiful relationships

Working at an international level often means having to communicate in a foreign language - how much difficulty and stress does this create in your daily life? Writing effective e-mails in our native language is challenging enough; the difficulty in another language is obviously magnified. The quantity of time we spend writing e-mails in a foreign language often exceeds the quality of the message we actually send. We all know that it takes twice as long, and even longer, to write something in another language, don't we? I know well, I can assure you, it is the same for me in Italian. No matter how 'fluent' we are in a second language, we always worry about embarrassing ourselves and not giving our usual professional image when we communicate to our customers and business in a language that isn't ours. One of the most time consuming, yet important, tasks that we have to do each day is to go through our inboxes that overflow with messages that require responses - urgent and non. Precious time is taken away from the activities and results we have to produce while we worry and feel frustrated about making mistakes, creating misunderstandings and not being able to express ourselves in the same way as we can in our own language. With the amount of e-mails we have to deal with on a daily basis, even seemingly "unimportant" e-mails become much bigger obstacles than they should be. All this frustration leads us to build up even more stress in our work. Learning to write in English, however, does not have to be painful and stressful. This book has been specifically created with you in mind. It aims to help you to: - become more competent and confident in writing e-mails in English; - have at your disposal, all the basic key expressions and phrases you'll need; - express yourself clearly, simply and concisely; - write organized, focused and effective e-mails; - avoid writing unnecessary e-mails; - obtain the results, information or action you require more effectively and promptly. This practical and informative book offers indispensable guidance for writing simple, short and organized e-mails in English. It is full of useful and valuable information and advice on e-mail communication and structure. It contains lots of essential formal and informal functional phrases and expressions in English. It consists of five modules - each one focusing on different components and structure of an email, key functional language, phrasal verbs and useful and practical activities have been incorporated to help you immediately repeat, practice and consolidate the language and concepts introduced in each module. There are over 34 practical activities for you to complete and lots of practical rules for you to have available whenever you need them. This e-workbook offers you structure and a 7 point framework to follow: 1.identify your audience; 2.identify the purpose of your e-mail; 3.write a suitable subject line; 4.select an appropriate greeting and opening phrase; 5.say why you are writing; 6.select an appropriate closing phrase and sign off; 7.check your e-mail for errors and style then push the send button. It's as simple as this. Obviously you have to add the relative personal content - time / dates / official data etc (I can't give you this information!) - but, along with checklists, sample e-mails, useful reference data and punctuation and spelling tools you have everything you'll need in order to be able to easily write effective and focused e-mails in English. Finally no more stress!

Make e-mail work for you, not against you. Improve your reputation as a caring communicator. Be someone who uses e-mail thoughtfully. The guidelines and techniques in this book will make that happen. E-mail is one of the greatest inventions of our lifetime - phenomenally affecting the way we communicate. Reading, writing and managing e-mail is taking up an increasing amount of our time. But are we using it right? E-mail can be used to stay in touch whether we are travelling or working from home. Perhaps we can relax standards when it comes to personal e-mails, but e-mailing for business purposes has reached a new dimension. People whose jobs never used to involve writing skills are now replying dozens of e-mails each day. But under such pressure to respond quickly, what happens to the quality of the messages exchanged? The bottom line remains- just as body language helps you to making an impression in person, what you write and how you write it affects what people think of you and your organisation. Be it a thank you note, a meeting reminder, a proposal or a sales pitch, a well-written message that looks and sounds professional will make it easier for people to want to do business with you. It will help people feel good about communicating with you and help you achieve the right results. About the Author - Shirley Taylor-has established herself as a leading authority in modern business writing and communication skills. She is the author of six successful books on communication skills, including the international bestseller, Model Business Letters, E-mailsand Other Business Documents, which is now in its sixth edition, having sold almost half a million copies worldwide. Shirley conducts her own popular workshops on business writing and e-mail, as well as communication and secretarial skills. She puts a lot of passion and energy into her workshops to make sure they are entertaining, practical, informative, and a lot of fun. Having learnt a lot from her workshop participants over the years, Shirley has put much of her experience into the pages of this book. She's delighted that it will be one of the first to be published in ST Training Solutions 'Success Skills' series.

As one of the few entrepreneurs who have built multi-million dollar businesses both offline and online, Lloyd Irvin has become one of the world's leading experts in using email marketing to grow a business and succeed in internet marketing.In this easy-to-follow book, packed with specific action steps, he shares for the first time some of the secrets that have helped him build a highly-successful martial arts school as well as multi-million dollar businesses in several markets.One of the keys to his success is using email marketing to build huge lists of highly targeted prospects and then to develop strong relationships that turn the maximum number of these prospects into long-term, profitable customers.This book will help anyone - whatever their current level of expertise - understand the essentials of email marketing and learn the strategies that help them use it profitably in any kind of business.Through a series of specific action steps, it provides a practical guide that will enable anyone to achieve fast results with email marketing.The secrets inside this book include:- How to make email marketing easy by setting up an automated system that welcomes people as first-time prospects and takes them all the way through to being established long-term customers- The exact steps you must take to create a powerful "widget" that makes hundreds of your ideal prospects willingly give you their email address so you can stay in touch - and how to get their full contact details at the same time- Tested secrets of how to easily write your emails so that people open them, read them and happily take the action you want them to take- Why and how you need to split your email lists into smaller categories or "segments" so that you can target your messages more effectively and get better results- The 7 key metrics you need to track to make sure you are getting the best results possible from your email marketing- What you need to keep changing and testing in your email messages so that you make more money and attract more customers- The 7 vital elements you must check before you ever press "send" on an email if you want to avoid a huge embarrassment or even a legal problem- How to add the power of persuasion to your emails to make your messages more convincing and effective- Little-known secrets for getting to know your audience better to make your emails more effective. - How to integrate your email marketing with offline communication such as postal mail and SMS messages to deliver better results.Any one of these secrets could help you attract more customers and make more money from your business or website.