Elgar Encyclopedia Of Corporate Communication

This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided. The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication.

This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.

The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.

Drawing together key frameworks and disciplines that illuminate the importance of communication around climate change, this Research Handbook offers a vital knowledge base to address the urgency of conveying climate issues to a variety of audiences.

The intertwining of family relationships with business imperatives provides a fascinating but complex arena for study. This Encyclopedia is a valuable resource because family business studies are necessarily multi-disciplinary and wide-ranging, drawing on entrepreneurship, management, governance, economics, ethics, business history, as well as family studies.

Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

This comprehensive Encyclopedia is an essential reference text for students, scholars and practitioners in public management. Offering a broad and inter-cultural perspective on public management as a field of practice and science, it covers all the most relevant and contemporary terms and concepts, comprising 78 entries written by nearly 100 leading international scholars.

This Encyclopedia presents a comprehensive overview of the ever-evolving field of Interdisciplinarity and Transdisciplinarity across the Sciences. Authored by over 150 experts, it provides a vision of the Sciences in which scholars push boundaries and promote collaboration across diverse disciplines, scientific cultures and practices. This title contains one or more Open Access entries.

The Elgar Encyclopedia of Nonprofit Management, Leadership and Governance is the ultimate reference guide for those interested in the rapidly growing nonprofit sector. Each insightful entry includes a definition of the concept, practical applications in nonprofit organizations, and discussion of current issues and future directions.