E-Marketing in Developed and Developing Countries: Emerging Practices
Author | : El-Gohary, Hatem |
Publisher | : IGI Global |
Total Pages | : 372 |
Release | : 2013-04-30 |
Genre | : Business & Economics |
ISBN | : 1466639555 |
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While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.