E Business 20

This book provides the latest viewpoints of scientific research in the field of e-business. It is organized into three sections: “Higher Education and Digital Economy Development”, “Artificial Intelligence in E-Business”, and “Business Intelligence Applications”. Chapters focus on China’s higher education in e-commerce, digital economy development, natural language processing applications in business, Information Technology Governance, Risk and Compliance (IT GRC), business intelligence, and more.

In this book, authors provide latest results of scientific research projects within the area of e-business: Challenges of Information and Communication Technology Usage in E-business Systems; A Proposal for Brand Analysis with Opinion Mining; Customers Online Interaction Experiences with Fashion Brands: E-information and E-buying; Payment System's Determination by Universal Financial Industry Message Scheme According to Single Euro Payment Area; and CSFs for SMEs in Measuring E-commerce Success.

How can the Internet and world wide web improve my long-term competitive advantage? This book helps answer this question by providing a better understanding of the technologies, their potential applications and the ways they can be used to add value for customers, support new strategies, and improve existing operations. It is not just about e-commerce but the broader theme of e-business which affects products, business processes, strategies, and relationships with customers, suppliers, distributors and competitors. To cover future trends, the editors have collected papers from authors operating at the frontiers of the developments so the reader can more appreciate the directions in which these technologies are heading. The resulting 165 essays have been collated into ten sections, which have been grouped in three parts: key issues, applications areas and applications, tools and technologies. A business rarely makes radical changes but is constantly making adjustments to circumstances. Businesses must now adapt to the global implications of the Internet and world wide web. This book hopes to aid awareness of the implications so that the changes are managed wisely.

This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

This module explains the growing number of Application Servers and their variants (Mobile Application Servers, Commerce Servers, B2B Servers, Multimedia and Collaboration Servers). This is one module of an extensive handbook that systematically discusses how to translate e-business strategies to working solutions by using the latest distributed computing technologies. The focus of this module of the handbook is on application servers that package several middleware and infrastructure services into a platform for development, deployment, and management of modern applications. Chapters of this module explain the principles of application servers and systematically discuss a) Mobile Application Servers based on WAP, I-Mode, J2ME, and others; b) Commerce Servers based on e-payment systems, electronic catalogs, XML, secure C2B trade; c) B2B Servers based on ebXML, Web Services, workflows, EDI, EAI; d) Multimedia and Collaboration Servers based on groupware, SMIL and RTP; and e) "Super Application Servers" that combine numerous services needed for Web, mobile applications, and EC/EB applications on a single platform (IBM's WebSphere is an example). Chapters of the module also include several real life examples and case studies to highlight practical applications. Additional information and instructor material available from author website (www.amjadumar.com).

Embarking on electronic business is a challenging task. There is also a lack of clear understanding and comprehensive analysis of various issues and domains of electronic business. This book offers a very comprehensive analysis of concepts, models and infrastructures of e-business. It also presents unique observations of current e-business practices for different organizations in different economies and provides insights on the future of current leading businesses on the net and the trends of e-business. The volume will be an effective and indispensible reference book for professionals who are interested in or dealing with e-business and businesses that are embarking on e-business.

Here is a book that aggregates five years of experience of three successive R and D projects (ELCH, GetTogether, GROPIS) covering technical and organizational issues of eProcurement. The projects, which were funded partly by the government and partly by industry and hospitals, looked at the characteristics of procurement processes and at standard technologies. Two of the projects included case studies (ELCH, GROPIS), the third project focused on the development of standard business objects for eProcurement in healthcare (GetTogether). Together they form a rich source of information worth communicating to a large audience of experts and newcomers alike.

Mastering e-Business presents an innovative, new teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.

"This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.