Dutch Moderne Graphic Design From Destijl To Deco

Dutch Moderne examines a little-charted genre of Dutch graphic design during the 20's and 30's. The stylistic movements of the period - from De Stijl to art deco - played a vital role in bringing the concepts of the modern movement into the commercial world. A synthesis of cubist and ancient Egyptian and Mayan forms, art deco quickly spread throughout post-World War I France, Germany, England, Italy, and Eastern Europe before appearing in Holland. And yet despite its comparatively late start, Dutch designers enthusiastically embraced the style for its contemporary feel, elegance, and streamlined aesthetic as an alternative to staid traditional and outrageous revolutionary graphic approaches. The style influenced virtually all forms of Dutch commercial art, from magazines, newspapers, and posters to trademarks and advertisements. Dutch Moderne features over 500 of these designs, many of which have never before been published in the United States, by scores of designers both renowned and anonymous. These unearthed artifacts of Dutch commercial design reveal the rich legacy of an indigenous style. This book is an essential resource for graphic designers, students of design, and pop culture history aficionados alike.

Organized by historical era and country of origin, each section of this dynamic compendium introduces the culture and aesthetics of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. 300 full-color illustrations.

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

Here is the essential book on De Stijl, one of the longest lived and most influential of modern art movements. H. L. C. Jaffé recounts the history of this abstract movement; explains its artistic goals and practice; delineates its utopian ideology; and describes the special qualities of De Stijl painting, sculpture, architecture, and design. Jaffé charts the evolution of the movement from its beginning in 1917 with the founding of the journal De Stijl. He locates the philosophical origins of the artistic program, which put aside representation of nature and confined itself to "pure" forms of expression: vertical and horizontal lines and the primary colors--yellow, blue, red--against white, black, and gray. He describes the roles of Ban Doesburg, De Stijl's driving force, and Mondrian, its leading exponent; the application of its principles to design and architecture; and the involvement of sculptors Arp and Brancusi. He places De Stijl in relation to other abstract arts and demonstrates its wide range of influence. Throughout Jaffé quotes extensively from the writings of the De Stijl group, allowing the artists themselves to describe their aims and methods; a complete forty-page pamphlet by Mondrian, Art and Life (1931) is appended.

A classic and indispensable account of graphic design history from the Industrial Revolution to the present Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design’s prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and ’60s, and the postmodern movement of the 1970s and ’80s. Contemporary considerations bring the third edition up to date, with discussions of app design, social media, emojis, big data visualization, and the use of animated graphics in film and television. The contemporary phenomenon of the citizen designer, professionals who address societal issues either through or in addition to their commercial work, is also addressed, highlighting protagonists like Bruce Mau and the Center for Urban Pedagogy. This edition also features 45 additional images, an expanded introduction and epilogue, and revised text throughout. A newly redesigned interior reinforces the fresh contents of this now-classic volume.

Overzicht van de Nederlandse grafische ontwerpkunst in de periode 1918-1945.