Does Electronic Commerce As A New Distribution Channel Cause Disintermediation Or Reintermediation Or Both

Seminar paper from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: very good, Maastricht University (Faculty of Economic and Business Administration (FdEWB)), language: English, abstract: “Electronic commerce is an emerging concept that describes the process of buying and selling or exchanging of products, services, and information via computer networks including Internet.”(Turban, Lee, King and Chung, 2000). Electronic commerce, or short e-commerce, promised many benefits and golden opportunities often described by terms like business-tobusiness (B2B) or business-to-consumer (B2C). Those terms are now often used in commercials and advertisements. After only a short while new terminology was invented to describe the new opportunities of e-commerce. The old terms lost their impressiveness much too fast. Venture capital was readily available to finance business models described by peer-to peer (P2P) and consumer-to-business (C2B). The online world but also their financial partners found themselves in the middle of hype. One of the great effects predicted was an effect named disintermediation. This term describes according to Chaffey, Mayer, Johnston and Ellis-Chadwick (2000) the removal of intermediaries. The former linkages between customers and companies like brokers or distributors are replaced by the electronic channel. The picture some dot.com entrepreneurs painted was one of a world without travel agencies, toyshops, electronic retailers and other intermediaries. Disintermediation caused some mid-sized channe l relationship earthquakes after a rebellion from the intermediaries. Resellers of the Apple's I-Mac gave Steve Jobs at a presentation in Paris, Europe a hard stand. Mr. Case was there to inform retailers about Appel's newest PC model. His announcement, that the I-Mac will be exclusively available via the Internet for an introduction period of four weeks, created whistle blowing and tumults among the resellers. The upset intermediaries feared that this four weeks were just a try out for their uncertain future (Stein, 2000). It comes at no surprise that intermediaries rebelled as companies tried to shortcut them with the help of electronic commerce. Another example of disintermediation is Steven King, who tried to sell a new book via the Internet. He put the first chapters online for free and would only write further chapters if most people would pay him. The project called 'The Plant" ended not successfully. Stephen King discontinued his trial because the percentage of paying customers dropped with every chapter (Der Spiegel, 2000). [...]

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Electronic commerce has the potential to radically alter some economic activities and the surrounding social environment. It changes the business environment, accelerates changes under way, increases interactivity, encourages openness, and alters the notion of time.This book examines such issues as the potential for growth of electronic commerce, its impact on the efficiency of the economy, its effects on how business is organized, and on markets, on jobs, and on society. It points out that countries will dismantle barriers to global electronic commerce at different rates, and that this may raise competitive concerns. It also discusses the electronic commerce's impacts on the costs of owning a "store," carrying inventory, conducting sales, placing and processing orders, customer support, and product distribution.

Peer-to-peer (P2P) networks – decentralized group structures allowing anyone to easily download and share resources online – already play a critical role in the distribution of digital content. Most of the debate on P2P heretofore has focused on copyright issues. However, as the basis for legitimate business models a number of companies have already quietly embraced, P2P has a largely unknown and underestimated impact on taxation, with vast repercussions on the development of mature, profitable markets. This book analyses the current framing for digital and media supplies provided via P2P technologies through the lens of an interdisciplinary approach drawing on tax law, computer science, economics, copyright law, and business studies. VAT concepts such as those of economic activity and taxable person, taxable transactions, consideration, barter and taxable amount, and territoriality rules are discussed in connection with P2P, as is the evaluation of VAT liability for P2P operations in the presence of copyright infringement. Topics and issues considered include: - centralized and decentralized P2P networks; - free-riding problems; - identifying actors in P2P networks for VAT purposes; - P2P and place of supply; and - pros and cons of integrating P2P with taxation regimes and especially VAT systems. The analysis draws on a vast range of sources, including EU legislation and case law, tax law literature and doctrine, international conventions and treaties, Council of Europe and OECD documents, ECHR case law, and official documents and cases from key jurisdictions worldwide, offering the first thoroughly grounded approach to overcoming the lack of understanding and awareness of ongoing changes currently separating the digital economy and traditional taxation systems, and a solid platform for discussion to the diverse communities of researchers and professionals interested in P2P.

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Beginning with 1981, merger decisions of the Corporation are published separately as vol. 2 of the Annual report.

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.