Beyond the price jungle

Beyond the price jungle
Author: Gabriele Carboni
Publisher: Weevo
Total Pages: 206
Release: 2024-03-11
Genre: Business & Economics
ISBN:


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"Beyond the Price Jungle": An essential compass in the complex world of modern marketing. In an era of standardization and fierce competition, how can you stand out from the crowd and create true distinctive value for your brand? "Beyond the Price Jungle" is not just a book, it's a journey. A path that guides you through the pitfalls of the marketing jungle, helping you find your unique way out. The authors share unmistakable strategies and tactics to make a difference in today's market. With a foreword by Prof. Evan Kubicek, Eastern Illinois University and afterword by Stefania Pertusi, Vice President Global Product and Portfolio Management, Tetra Pak, this book is set to become your trusted manual for successfully navigating the turbulent ocean of business. The book introduces the concept and process of Marketing Distinguo, awarded at the DES in Madrid as one of the top three marketing innovations globally in 2019. On Marketing Distinguo, Philip Kotler stated: "Finally, a clear and simple process to achieve the essence of marketing: differentiation." Don't get trapped in the price jungle. Get your copy now and start your journey towards true differentiation.

A New Latin-English School-lexicon

A New Latin-English School-lexicon
Author: George Richard Crooks
Publisher:
Total Pages: 1000
Release: 1861
Genre: English language
ISBN:


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Disputation by Decree

Disputation by Decree
Author: Marianne Roobol
Publisher: BRILL
Total Pages: 322
Release: 2010-10-05
Genre: History
ISBN: 9004188800


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Providing a detailed account of the emergence and development of the public disputations between D.V. Coornhert (1522-1590) and Reformed ministers, this book explores the religious and political dimensions of a controversy that reflects issues and arguments at the core of the Dutch Revolt.

A Philosophy of the Essay

A Philosophy of the Essay
Author: Erin Plunkett
Publisher: Bloomsbury Publishing
Total Pages: 192
Release: 2018-12-27
Genre: Philosophy
ISBN: 1350050008


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Erin Plunkett draws from both analytic and continental sources to argue for the philosophical relevance of style, making the case that the essay form is uniquely suited to address the sceptical problem. The authors examined here-Montaigne, Hume, the early German Romantics, Kierkegaard and Stanley Cavell-bring into relief the relationship between scepticism and ordinary life and situate the will to know within a broader frame of meaningful human activity. The formal features of the essay call attention to time, subjectivity, and language as the existential conditions of knowledge. In contrast to foundationalist approaches, which expect philosophy to reach empirical or rational certainty, Plunkett demonstrates through these writings the philosophical advantages of a fragmentary, non-dogmatic style of writing. A Philosophy of the Essay shows how this medium can help us come to terms with the contingency and uncertainty of life.

A Conceptual and Therapeutic Analysis of Fear

A Conceptual and Therapeutic Analysis of Fear
Author: Sergio Starkstein
Publisher: Springer
Total Pages: 307
Release: 2018-04-17
Genre: Philosophy
ISBN: 3319783491


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There is an important gap in the philosophical literature concerning the concept of fear and its remedies, and this book has been designed to examine different concepts of fear that inform its therapy. Structured as a historical-philosophical investigation of the concept of fear, this book is not a purely historical analysis of fear but also provides a broad brushwork rendition of the main concepts of fear as presented by selected philosophers and thinkers, and how they have approached its therapy.