Determinants of Customer Partnering Behavior in Logistics Outsourcing Relationships: A Relationship Marketing Perspective
Author | : Adriana Rossiter Hofer |
Publisher | : |
Total Pages | : 217 |
Release | : 2007 |
Genre | : |
ISBN | : |
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Contributions of this research include the depiction of the interplay between environmental forces, interorganizational conditions, and firm-specific factors that are hypothesized to impact a customer's partnering behavior with its 3PL. With an understanding of the mechanisms on which a customer's partnering behavior is built, 3PLs can take effective action in the pursuit of the development of closer relationships with their customers, contributing to the maintenance and expansion of their customer base.