Decoding Digital

This book entails a detailed analysis of digital sciences, it’s impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is at once, comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision by leveraging comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how design, Facebook, PR and other aspects are interwoven and influence one another.

How do digital media technologies affect society and our lives? Through the cultural theory hypotheses of hyper-modernism, hyperreality, and posthumanism, Alan N. Shapiro investigates the social impact of Virtual/Augmented Reality, AI, social media platforms, robots, and the Brain-Computer Interface. His examination of concepts of Jean Baudrillard and Katherine Hayles, as well as films such as Blade Runner 2049, Ghost in the Shell, Ex Machina, and the TV series Black Mirror, suggests that the boundary between science fiction narratives and the »real world« has become indistinct. Science-fictional thinking should be advanced as a principal mode of knowledge for grasping the world and digitalization.

In August 2023, the Digital Personal Data Protection Bill, 2023 (DPDP Law) made its grand entrance into the halls of the Indian Parliament, securing passage through both the Lok Sabha and the Rajya Sabha. At its core, the DPDP Law sets out to be the guardian of individual personal data, ensuring that sharing such information rests solely upon the bedrock of informed consent. The contours of this new legal landscape revolve predominantly around this central theme – that the power to control one's data shall rest firmly in the hands of the individual. This article delves into the key facets that define the DPDP Law and its implications for data protection in India.

Written by experienced practitioners this resource for Theory of Knowledge for the IB Diploma offers comprehensive coverage of and support for the new subject guide. Decoding Theory of Knowledge (ToK) is an accessible new resource that explores Areas of Knowledge, Ways of Knowing, Personal and Shared Knowledge, the Knowledge Framework and Knowledge Questions. Written in succinct and clear language, this engaging book decodes ToK concepts and helps students develop their critical thinking skills. The book offers extensive support on the new assessment criteria for the essay and presentation. Features include explanation of key concepts to consolidate knowledge and understanding; real-life situations to engage students; practical activities to develop students' thinking, writing and presentation skills; and top tips to provide further guidance and advice.

How data science and the analysis of networks help us solve the puzzle of unintended consequences. Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications—and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.

This overview describes the technology of digital television broadcasting. It gives you a thorough technical description of the underlying principles of the DVB standard and the various steps of signal processing. Also included is a complete technical glossary of terms, abbreviations, and expressions.

More figures will bridge the gap between mathematics and visualization of the communication system KEY FEATURES ● More figures to visualize the communication system. ● Limited mathematics to explain the concept. ● Complete overview of the communication system. DESCRIPTION In today's tech-driven world, communication systems play a crucial role in sharing information effectively. The book, Analog and Digital Communication helps you grasp the fundamental principles of these systems, enabling you to analyze and visualize information flow. This book on communication systems teaches you the basics of how information travels. It covers key concepts and tools, showing how analog information is transmitted on a carrier signal using techniques like AM and FM. You will also learn about converting analog signals to digital data and using modulation techniques like ASK and PSK. The book explains handling noise in communication and introduces information theory to understand data capacity and noise impact. It covers performance metrics like BER and channel coding for error correction. Additionally, it explores wireless and optical communication technologies like cellular networks, Wi-Fi, and optical fiber communication. By the end of this book, you will master analyzing digital modulation, understanding noise in communication, and using error correction methods. You will explore modern wireless and optical communication with light pulses, gaining skills to navigate the communication world confidently. WHAT YOU WILL LEARN ● Visualize communication techniques. ● Relate the mathematical expressions with communication techniques. ● Find out the importance of different parameters in the performance of the communication system. ● Understand the impact of noise and techniques to overcome it. ● Analyze and design the communication systems. WHO THIS BOOK IS FOR This book is suitable for undergraduate ECE students in all universities, as well as students of ICT and anyone interested in communication. It is ideal for engineering students, aspiring communication professionals, and curious individuals seeking insights into the technology connecting our world. TABLE OF CONTENTS 1. Introduction to Communication 2. Mathematical Basics 3. Communication Channel 4. Analog Modulation Technique 5. Sampling, Quantization, and Line Coding 6. Digital Modulation Techniques 7. Signal Detection in Presence of Noise 8. Information Theory 9. Performance of Communication System 10. Channel Coding 11. Wireless Communication 12. Optical Communication