Decision Making In Aesthetic Practice

Decision Making in Aesthetic PracticeThe Right Procedures for the Right Patients Edited by Vincent Wong, BSc, MBChB, Vindoc Aesthetics, London, UK Healthcare professionals in Aesthetic Practice are often faced with a presenting complaint that may seem straightforward to treat but lends itself to more than one treatment option. To achieve and deliver the best natural-looking results, certain basic points about the face must be respected; there must be a good understanding of the specific root cause of each patient’s complaint; and that knowledge must be communicated effectively with the patient. The aim of this book is to help guide a healthcare professional in selecting the best and most appropriate options for any patient. Contents: The Cosmetic Consultation * The Skin * The Forehead * The Periorbital Region * The Nose * The Cheeks* The Perioral Region * The Chin * The Jawline and Neck* The Scalp * Balancing Non-Surgical and Surgical Clinical Approaches

Decision Making in Plastic Surgery edited by Drs. Jeffrey L. Marsh and Chad A. Perlyn, is destined to become a favorite with all students of plastic surgery, whether residents in training or experienced practitioners. It provides essential tools for clinical problem solving for a wide range of aesthetic and reconstructive problems. The unique format, composed of algorithms with supporting text, provides the reader with a virtual roadmap for navigating the decision-making process that characterizes the management of plastic surgery clinical problems. Comprehensive Coverage Divided into three parts with numerous subsections and chapters, this book's coverage ranges from head to toe and from reconstructive to aesthetic. The first part discusses fundamentals and includes chapters on upper and lower facial lacerations, acute ear trauma, acute burns, frostbite, pressure sores, and scars. Part II, Reconstructive Surgery, includes comprehensive subsections on skin, head and neck (congenital anomalies, dentoskeletal malocclusion, craniofacial trauma, neoplasms, and reconstruction), breast and trunk, and upper and lower extremities. And Part III, Aesthetic Surgery, contains sections on skin, scalp, brow and periorbital area, face, nose, breast body contouring, and body contouring after massive weight loss. Expert Editors and Contributors Drs. Marsh and Perlyn are talented educators and expert surgeons. They have gathered an impressive group of rising stars and recognized leaders in plastic surgery to write chapters and share their expertise in patient management strategies for different clinical problems. Unique Format The decision-making format provides information in a convenient and accessible manner. Readers can compare their approach to that of the experts as they trace the decision trees outlining treatment options for different clinical problems. The design and organization of the book permits quick and easy reading. On the right-hand page, the reader finds an algorithm to indicate the problem, surgical interventions and endpoints, surgical and nonsurgical options, and the hierarchy of what options work best for different situations. On the left-hand page is descriptive text that is keyed into the algorithms so the reader can easily follow the different steps being described. Legends introduce each section, providing a key to the colored boxes, bullet points, and arrows that point to the different treatment options. This book is essential reading for all students of plastic surgery. It provides a needed life boat when planning any surgical intervention. Hot Topics Body contouring Facial aesthetic surgery Hand trauma Facial fractures Limb reconstruction Breast surgery

The practice of medicine is big business-unique in its blend of medicine, service, and retail sales. In today's competitive aesthetic market, providers of services must master the basic elements of running a business as well as develop a sound business model, respond to the challenges of a clinical practice, and meet their goals for building a thriving practice with satisfied, loyal patients. Whether you are starting an aesthetic practice or expanding your existing practice, you will find Marie Czenko Kuechel's book to be an indispensable resource that you refer to time and again! Marie Czenko Kuechel is the founder and president of Czenko Kuechel Consulting, Ltd., a firm providing consulting services to the industry and practitioners of aesthetic medicine. She has served the specialties and board-certified providers of plastic surgery and dermatology in patient education, media, and practice development since 1992.

Aesthetic Medicine: Practicing for Success provides an overview of the tools necessary to successfully market and manage your aesthetic-related practice. This comprehensive guide is designed to help you set and realize attainable business goals in order to build a successful non-payor services practice or practice segment. Whereas medical education does not teach the value of brand, image, or understanding market factors to build and shape a practice, this guide does. It will help you define a plan best for you and your market and provides background, strategies, and cases to consider in defining your practice and building your business model.

Seldom does a book achieve status as a classic in its first edition, but The Art of Aesthetic Surgery by Foad Nahai has been hailed as a masterpiece since its inception. Reviews have been universally laudatory, and residents and experienced practitioners alike have embraced this work as the ultimate resource on all things aesthetic. Now, this landmark work has been totally revised and updated with over 40 new chapters (many with new authors) and every chapter has been revised to reflect the latest trends, techniques, and information. This three-volume set also includes seven DVDs with 24 operative videos. Comprehensive Coverage 93 chapters in three volumes cover the full range of cosmetic medical treatments and aesthetic operations. Topics include: Hair transplantation and brow lift Eyelid surgery Laser resurfacing and chemical peels Tissue fillers and fat grafting Rhytidectomy and face and neck lift Facial implants Rhinoplasty and ptoplasty Lip rejuvenation Breast augmentation, reduction, and mastoplexy Surgical, noninvasive, and minimally invasive body contouring Liposuction To address the modern physician’s need for business acumen as well as surgical skill, three chapters focus on practice management, ranging from practice model options, staff and financial management, marketing and communications, and legal issues. World-Renowned Authors Dr. Foad Nahai is an acknowledged leader in aesthetic surgery. He has personally written a third of the chapters for this three-volume work. His contributors, representing the "who’s who" of aesthetic surgery, provide detailed accounts of their techniques for the different operations, as well as the planning process so crucial to producing excellent results. Help with Decision-Making Of particular note are the clinical decision-making chapters authored by Dr. Nahai. This invaluable insight provides readers with a unique overview of the various options for each problem, along with his preferred solutions. Complete with algorithms and case studies, this problem-solving feature offers the expert guidance necessary to sort through options, understand their advantages and limitations, and make the best choice for each patient. Necessary Anatomy Key chapters introducing each major anatomic region or topic area focus on applied anatomy and provide essential information that the surgeon needs to know to execute these surgical maneuvers safely and effectively. Reliable Format This new edition maintains the same features that made the previous edition so popular, including beautiful medical illustrations, large type for readability, and a consistent, comprehensive approach. The semi-atlas format features the applicable images located next to legend text for enhanced clarity.

This book offers an overview of the main questions arising when biomedical decision-making intersects ethical decision-making. It reports on two ethical decision-making methodologies, one addressing the patients, the other physicians. It shows how patients’ autonomous choices can be empowered by increasing awareness of ethical deliberation, and at the same time it supports healthcare professionals in developing an ethical sensitivity, which they can apply in their daily practice. The book highlights the importance and relevance of practicing bioethics in the age of personalized medicine. It presents concrete cases studies dealing with cancer and genetic diseases, where difficult decisions need to be made by all the parties involved: patients, physicians and families. Decisions concern not only diagnostic procedures and treatments, but also moral values, religious beliefs and ways of seeing life and death, thus adding further layers of complexity to biomedical decision-making. This book, which is strongly rooted in the philosophical tradition, features non-directive counseling and patient-centeredness. It provides a concise yet comprehensive and practice-oriented guide to decision-making in modern healthcare.

The idea of person-centred health systems is widely advocated in political and policy declarations to better address health system challenges. A person-centred approach is advocated on political, ethical and instrumental grounds and believed to benefit service users, health professionals and the health system more broadly. However, there is continuing debate about the strategies that are available and effective to promote and implement 'person-centred' approaches. This book brings together the world's leading experts in the field to present the evidence base and analyse current challenges and issues. It examines 'person-centredness' from the different roles people take in health systems, as individual service users, care managers, taxpayers or active citizens. The evidence presented will not only provide invaluable policy advice to practitioners and policymakers working on the design and implementation of person-centred health systems but will also be an excellent resource for academics and graduate students researching health systems in Europe. This title is available as Open Access on Cambridge Core.

Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, "Cosmetic Medicine: The Writing on the Wall," which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.