Custers Best

This is the story of George Custer's best cavalry company at the 1876 Battle of the Little Bighorn – Company M. With a tragically-flawed, but extremely brave Company Commander and a no-nonsense First Sergeant, Company M maintained a disciplined withdrawal from the skirmish line fighting, saving Major Marcus Reno's entire detachment and possibly the rest of the regiment from annihilation. Presented here is the most-detailed work on a single company at the Little Bighorn ever written – the product of multi-year research at archives across the country and detailed visits to the battlefield by a combat veteran who understands fields of fire, weapons' effects, training, morale, decision-making, unit cohesion and the value of outstanding non-commissioned officers.

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Winner of the 2016 Pulitzer Prize for History In this magisterial biography, T. J. Stiles paints a portrait of Custer both deeply personal and sweeping in scope, proving how much of Custer’s legacy has been ignored. He demolishes Custer’s historical caricature, revealing a capable yet insecure man, intelligent yet bigoted, passionate yet self-destructive, a romantic individualist at odds with the institution of the military (court-martialed twice in six years) and the new corporate economy, a wartime emancipator who rejected racial equality. Stiles argues that, although Custer was justly noted for his exploits on the western frontier, he also played a central role as both a wide-ranging participant and polarizing public figure in his extraordinary, transformational time—a time of civil war, emancipation, brutality toward Native Americans, and, finally, the Industrial Revolution—even as he became one of its casualties. Intimate, dramatic, and provocative, this biography captures the larger story of the changing nation. It casts surprising new light on one of the best-known figures of American history, a subject of seemingly endless fascination.

General George Armstrong Custer's journey to the Black Hills in 1874 was better documented than any other military expedition of the Old West. Photographer W.H. Illingworth recorded superb views of the landscape and several camps, and at least fifteen men wrote diaries, reports or newspaper dispatches brimming with detail.This book blends the 1874 photos with modern photos taken at the same places, along with selections from the written accounts, to paint a unique portrait of everyday life along the trail."Exploring With Custer" also includes a point-by-point guide to the Expedition's route within the Black Hills. The maps, directions and GPS readings lead you to the campsites and down the trail, with stops for many of the photo sites and even for ruts left by Custer's wagons.The choice is yours--use the photographs and accounts to relive the Black Hills Expedition from the comfort of home, or take this book into the field and listen to the stories of Custer and his men as you walk the very ground they first walked in 1874.Great reading for anyone interested in the military exploration, early photography, or the history of the American West.

Son of the Morning Star is the nonfiction account of General Custer from the great American novelist Evan S. Connell. Custer's Last Stand is among the most enduring events in American history--more than one hundred years after the fact, books continue to be written and people continue to argue about even the most basic details surrounding the Little Bighorn. Evan S. Connell, whom Joyce Carol Oates has described as "one of our most interesting and intelligent American writers," wrote what continues to be the most reliable--and compulsively readable--account of the subject. Connell makes good use of his meticulous research and novelist's eye for the story and detail to re-create the heroism, foolishness, and savagery of this crucial chapter in the history of the West.

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

A New York Times bestseller from the author of Band of Brothers: The biography of two fighters forever linked by history and the battle at Little Bighorn. On the sparkling morning of June 25, 1876, 611 men of the United States 7th Cavalry rode toward the banks of Little Bighorn in the Montana Territory, where three thousand Indians stood waiting for battle. The lives of two great warriors would soon be forever linked throughout history: Crazy Horse, leader of the Oglala Sioux, and General George Armstrong Custer. Both were men of aggression and supreme courage. Both became leaders in their societies at very early ages. Both were stripped of power, in disgrace, and worked to earn back the respect of their people. And to both of them, the unspoiled grandeur of the Great Plains of North America was an irresistible challenge. Their parallel lives would pave the way, in a manner unknown to either, for an inevitable clash between two nations fighting for possession of the open prairie.

Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.

*Discusses Little Bighorn in detail and explains the controversies and mysteries still surrounding Custer's Last Stand. *Includes pictures of Custer and important people, places, and events in his life. *Includes a Bibliography for further reading. Since the Battle of Little Bighorn, George Armstrong Custer (1839-1876) has possessed one of the most unique places in American history. Although he was a capable cavalry officer who served honorably during the Civil War, he remains one of the most instantly identifiable and famous military men in American history due to the fact he was killed during one of the country's most well known and ignominious defeats, the Battle of Little Bighorn. And yet, this one relatively insignificant battle during America's Indian Wars has become one of the country's most mythologized events and continues to fascinate Americans nearly 140 years later. Though he's now best remembered for "Custer's Last Stand," George Armstrong Custer began June 25, 1876 as one of America's better regarded cavalry officers, and a man whose ambitions might one day take him to higher office. In fact, decades before radio and television existed, Custer mastered the art of public relations, dressing impeccably and having newspaper correspondents accompany him on campaign, all in an effort to help cultivate and enhance his legacy. Custer's efforts worked, with one biographer noting that Americans during the 19th century viewed him as "a cavalier without fear and beyond reproach." Much like famous Confederate cavalry leader JEB Stuart, Custer added substance to the style. Despite being in his early 20s when the Civil War started, Custer rose through the ranks so quickly that he famously commanded a brigade of Michigan cavalrymen at Gettysburg, fighting the vaunted JEB Stuart and his horsemen to a standstill on the climactic 3rd day of that battle. Custer's success continued through until the end of the war, with his men playing an integral role during the Appomattox Campaign that forced the surrender of Robert E. Lee's Army of Northern Virginia. Had Custer's career ended there, he would have been both successful and largely forgotten. Instead, the last 10 years of his life were full of political and military intrigue, as he attempted to position himself both in politics and the Army while making himself one of the best known fighters of the Indian Wars. Those actions, along with the Battle of Little Bighorn, made him controversial even in his day, but with his death coming to be widely viewed as a sacrifice for his country, his legend and legacy grew throughout the nation. No matter what critics or supporters thought of him, George Armstrong Custer was unquestionably relevant. American Legends: The Life of George Custer details Custer's life and career, including all of its famous ups and infamous downs, while also addressing the controversial nature of Little Bighorn and his legacy. Along with pictures of important people, places, and events in his life, you will learn about Custer like you never have before, in no time at all.