Creative Low Budget Publication Design

For anyone struggling to create dynamic designs on a shoestring, this is a complete guide to making high impact brochures, newsletters, books and booklets at a low cost. Dozens of case studies provide complete production specifications.'

Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.

Every professional graphic designer has encountered an enthusiastic client whose hopes and dreams exceed the reality of the project's budget. This is the sourcebook for money-saving contemporary design solutions. Fresh, well-planned, and inventive -- these projects represent the creative vision of an international collection of design firms. Each work featured is a polished example of high-quality design on a limited budget by a respected international design firm. Special printing techniques, dual-purpose designs, new choices in paper, and many more creative techniques -- all are here, in a collection of strong, effective design that stays on budget without sacrificing creativity.

Ideas and design elements from around the world that are effective, creative and low cost!

With the proliferation and expansion of the creative industry, the term "budget" has never been more relevant. It's the universal challenge every designer faces: how to create innovative work on a restricted budget. As a powerful driver of the creative process, it can affect any creative endeavor. With more companies cinching their budgetary belts tighter than ever, designers are pressed to find new and more inventive cost-cutting strategies. Great Graphics on a Budget includes the work of leading graphic and product designers from Europe, USA, and Australia, such as Aboud Sodano, EGO, Pentagram, Why Not Associates, Tangerine, and Cahan and Associates. With more than 50 case studies, it offers insights into the designers' thought process and reveals how they have invented, discovered, and recycled innovative ways to challenge not only the budget, but the client and brief as well. It shows that, regardless of resources, design and concept can remain strong and that a limited budget can even become a catalyst for some of the most creative designs produced.

The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.

GREAT GRAPHIC DESIGN ON A BUDGET is a cost-cutting primer and a sourcebook of ideas for creating first-rate designs on minimal budgets. It teaches you simple tricks of the trade and reveals innovative and unexpected ways for designers to cut the costs, but not lose on the quality, of their designs. An international showcase of eye-catching and memorable campaigns—all created on tight budgets—shows how successful these ideas and techniques can be. This invaluable manual will provide you with resources for free fonts and art, explain how to maximize print runs, profile inspiring ways of using recycled materials, and demonstrate dynamic alternatives to art. It even offers tips and techniques for achieving professional printing jobs in your studio.

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.