Creating Better Futures

As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods. In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, professional associations, and interest groups of all kinds help shape the future in all the ways that matter most, from schools and hospitals to urban development. The key to improvement is scenario planning--a process that draws on groups of people, both lay and expert, to draft narratives that spell out possible futures, some to avoid, some inspiring hope. Scenario planning has revolutionized both public and private planning, leading to everything from the diverse product lines that have revived the auto industry, to a timely decision by the state of Colorado to avoid pouring millions into an oil-shale industry that never materialized. But never before has anyone proposed that it be taken up by society as a whole. Drawing on years of experience in both academia and the private sector, where he developed both a keen sense of how businesses work best and an abiding passion for changing the world, James Ogilvy provides the tools we need to create better communities: better health, better education, better lives.

As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods. In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, professional associations, and interest groups of all kinds help shape the future in all the ways that matter most, from schools and hospitals to urban development. The key to improvement is scenario planning--a process that draws on groups of people, both lay and expert, to draft narratives that spell out possible futures, some to avoid, some inspiring hope. Scenario planning has revolutionized both public and private planning, leading to everything from the diverse product lines that have revived the auto industry, to a timely decision by the state of Colorado to avoid pouring millions into an oil-shale industry that never materialized. But never before has anyone proposed that it be taken up by society as a whole. Drawing on years of experience in both academia and the private sector, where he developed both a keen sense of how businesses work best and an abiding passion for changing the world, James Ogilvy provides the tools we need to create better communities: better health, better education, better lives.

This book explains how citizens, working together in communities of similar interests, can use the widely respected process of scenario planning to map out ways of improving our society.

Designing better futures is a book that confronts the greatest question of our times and arguably the greatest question facing humanity; "how can cities and organizations, some with growing populations and all with aspirational ideals, navigate the turbulence and live within the constraints of the planet, while at the same time creating futures that are demonstrably better than what exists now?" What makes this book interesting is not just the challenge it poses but the roadmap it provides to help build appropriate solutions and more coherent actions than would otherwise have been the case." Designing better futures is for corporate leaders, policy makers and intelligent readers who understand that yesterday's successes are a poor guide for the profoundly reshaped global markets and patterns of consumer behaviour in the 21st century. It explores: why and how we need to think differently; the revolution in strategy and design now underway; the changes new technologies will usher in over the next two decades; what will make change successful in a world of compound impacts; the leadership skills we will all need to make this new reality happen at the speed required. Designing better futures draws together in a highly readable way, that is both simultaneously profound and simple, a rich and thoughtful body of emerging writing about the challenges and meaning of the 21st century.

KICK-START YOUR CAREER WITH THE RIGHT ON-CAMPUS EXPERIENCE! When it comes to getting the most out of college, the experiences you have outside the classroom are just as important as what you study. Colleges That Create Futures looks beyond the usual “best of” college lists to highlight 50 schools that empower students to discover practical, real-world applications for their talents and interests. The schools in this book feature distinctive research, internship, and hands-on learning programs—all the info you need to help find a college where you can parlay your passion into a successful post-college career. Inside, You'll Find: • In-depth profiles covering career services, internship support, student group activity, alumni satisfaction, noteworthy facilities and programs, and more • Candid assessments of each school’s academics from students, current faculty, and alumni • Unique hands-on learning opportunities for students across majors • Testimonials on career prep from alumni in business, education, law, and much more *************************** What makes Colleges That Create Futures important? You've seen the headlines—lately the news has been full of horror stories about how the college educational system has failed many recent grads who leave school with huge debt, no job prospects, and no experience in the working world. Colleges That Create Futures identifies schools that don't fall into this trap but instead prepare students for successful careers! How are the colleges selected? Schools are selected based on survey results on career services, grad school matriculation, internship support, student group and government activity, alumni activity and salaries, and noteworthy facilities and programs.

Suburbs deserve a better, more resilient future. June Williamson shows that suburbs aren't destined to remain filled with strip malls and excess parking lots; they can be reinvigorated through inventive design. Today, dead malls, aging office parks, and blighted apartment complexes are being retrofitted into walkable, sustainable communities. Williamson provides a broad vision of suburban reform based on the best schemes submitted in Long Island's highly successful "Build a Better Burb" competition. Many of the design ideas and plans operate at a regional scale, tackling systems such as transit, aquifer protection, and power generation. While some seek to fundamentally transform development patterns, others work with existing infrastructure to create mixed-use, shared networks. Designing Suburban Futures offers concrete but visionary strategies to take the sprawl out of suburbia, creating a vibrant new, suburban form.

The world we live in is increasingly complex. It throws up complex problems. This book is about tackling them. At ThinkPlace, we’ve pioneered the application of design thinking to complex challenges like climate change, family violence and global malnutrition. We work globally with governments, organisations and communities using a methodology – the Design SystemTM outlined in this book – that has been developed over more than a decade. We bring together different voices and help them to create better futures. If you’re one of those voices, or would like to be, this book is for you. It’s part roadmap, part instruction manual, but mostly it’s a clarion call for a new way of doing things: tackling the world’s biggest problems in a way that brings people together and produces positive, lasting change.