Corporate Advertising In The Seventies

Provides a pictorial tour of advertisements from the 1970s, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.

Every business needs to advertise itself and spread the word to new customers if it wants to keep growing. Many companies, including small businesses, rely on the expertise of advertising agencies to help them create and execute effective marketing strategies. Written by a real madman who spent 35 years in the advertising agency world, it was written in the 1960s and 1970s and compiled in the 1980s. This book gives insight into the agency world in those days as well as practical advice applicable to college students and those new to the trade. It is an easy read and very informative.

Every business needs to advertise itself and spread the word to new customers if it wants to keep growing. Many companies, including small businesses, rely on the expertise of advertising agencies to help them create and execute effective marketing strategies. Written by a real madman who spent 35 years in the advertising agency world, it was written in the 1960s and 1970s and compiled in the 1980s. This book gives insight into the agency world in those days as well as practical advice applicable to college students and those new to the trade. It is an easy read and very informative.

Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.

Every business needs to advertise itself and spread the word to new customers if it wants to keep growing. Many companies, including small businesses, rely on the expertise of advertising agencies to help them create and execute effective marketing strategies. Written by a real madman who spent 35 years in the advertising agency world, it was written in the 1960s and 1970s and compiled in the 1980s. This book gives insight into the agency world in those days as well as practical advice applicable to college students and those new to the trade. It is an easy read and very informative.

As television and other media began to compete for the advertising dollar, new ideas were being incorporated into a post-hippie world where social consciousness, health, and environmental awareness went head-to-head with the Me Generation. From disco to funk to punk, this weighty volume delivers an exhaustive and nostalgic overview of this transitional period of advertising.

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume V of VII. Volume I advertising categories: Food Products, Pet Food Products, Consumer Products, Personal Care Products. Volume II advertising categories: Foot Wear, Apparel, Automobiles. Volume III advertising categories: Automobile Imports, Automobile Parts & Service. Volume IV advertising categories: Tobacco Products. Volume V advertising categories: Household & Appliances, Cameras & Film, Over The Counter Medications, Insurance, Financial Services, Credit Cards & Traveler's Checks, Stocks & Bonds. Volume VI advertising categories: Beverages, Alcoholic Beverages. Volume VII+ advertising categories: Motorcycles, Oil, Natural Gas & Gasoline, Airlines, Travel, Industrial Products, Communications, Office Equipment, Computers, Television, Radio & Audio Systems, Magazines & Newspapers, Book & Music Clubs, Sports & Entertainment, Military Recruiting, Public Service, But Wait ... There's More! Each volume presents over 125 pages of powerful advertising campaigns. Scans of actual ads as printed in numerous magazines across the spectrum of general and special interests. This book gives you an anthology of proven impact. It presents a selection of print media tear sheets from important, influential & persuasive advertising campaigns from the 1970's. Specific products come and go, yet proven powerful, potent methods of persuasion and influence guided by appeals to human emotions and supported by logic and understanding have not changed. Of course, no copywriter, no art director, no creative director, no account executive on the agency side of the business, and certainly no advertising and marketing manager, no brand manager, no senior brand manager on the client side should be without a reference to what has been done in past decades to create, produce and place effective marketing messages for a wide variety of different products and services. "If you can find a better swipe file ... buy it!" Now you can own a real swipe file! SWIPE FILE 1970's Advertising Campaigns ... Persuasive Presentations For Powerful Marketing Ideas ... Volume V