Communication And Social Modernization

An examination of contemporary communication theory and social transformation. This text includes the main perspectives in development theories as well as many of the themes of modernization and social change that have preoccupied major writers since the end of World War I.

This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.

This wide-ranging and innovative book develops an original theory of the media and their impact on the modern world, from the emergence of printing to the most recent developments in the media industries.

How Daniel Lerner's seminal work contributed to the overall professionalization of communication theory and sociology.

These essays by 11 outstanding scholars are "a valuable and stimulating contribution to an aspect of contemporary political development—the use, neglect, or abuse of communication—which does not receive sufficient attention. Originally published in 1963. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Cross cultural analysis of rural development and technological change processes in agriculture in developing countries, with particular reference to the role of mass media in influencing rural workers behaviour in Colombia - covers social change, rural area leadership, psychological aspects of achievement motivation, educational level, social theory, social research, and the research method thereof, computer simulation in the social sciences, etc. References.

Chiefly with reference of Asian countries.

Jan Servaes underlines that development communication is, first and foremost, about people and the process needed to facilitate their sharing of knowledge and perceptions in order to effect positive developmental change.