Communication And Modernization

An examination of contemporary communication theory and social transformation. This text includes the main perspectives in development theories as well as many of the themes of modernization and social change that have preoccupied major writers since the end of World War I.

This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.

These essays by 11 outstanding scholars are "a valuable and stimulating contribution to an aspect of contemporary political development—the use, neglect, or abuse of communication—which does not receive sufficient attention. Originally published in 1963. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media

How Daniel Lerner's seminal work contributed to the overall professionalization of communication theory and sociology.

This book includes the best works presented at the scientific and practical conference that took place on February 1, 2018 in Pyatigorsk, Russia on the topic “Perspectives on the use of New Information and Communication Technology (ICT) in the Modern Economy”. The conference was organized by the Institute of Scientific Communications (Volgograd, Russia), the Center for Marketing Initiatives (Stavropol, Russia), and Pyatigorsk State University (Pyatigorsk, Russia). The book present the results of research on the complex new information and communication technologies in the modern economy and law as well as research that explore limits of and opportunities for their usage. The target audience of this book includes undergraduates and postgraduates, university lecturers, experts, and researchers studying various issues concerning the use of new information and communication technologies in modern economies. The book includes research on the following current topics in modern economic science: new challenges and opportunities for establishing information economies under the influence of scientific and technical advances, digital economy as a new vector of development of the modern global economy, economic and legal aspects of using new information and communication technologies in developed and developing countries, priorities of using the new information and communication technologies in modern economies, platforms of communication integration in tourism using new information and communication technologies, and economic and legal managerial aspects and peculiarities of scientific research on the information society.

This book, first published in 1983, is a major contribution to our understanding of how and why French rural peasant society became modernised by radical changes in the communications system – in particular, the coming of the railways. The author argues that complex changes in the transport systems, and their effects on agricultural market structures, finally brought traditional French rural civilisation to an end. With the extension of commercialisation, and the widening of horizons, new economic and social structures – and changed attitudes – rapidly came into being. Writing as an economic historian, the author has adopted an interdisciplinary approach to this study which incorporates economic, sociological, historical and geographical methods and data.

This wide-ranging and innovative book develops an original theory of the media and their impact on the modern world, from the emergence of printing to the most recent developments in the media industries.