Click Fraud

“This book is the most current and comprehensive analysis of the state of Internet security threats right now. The review of current issues and predictions about problems years away are critical for truly understanding crimeware. Every concerned person should have a copy and use it for reference.” —Garth Bruen, Project KnujOn Designer There’s a new breed of online predators—serious criminals intent on stealing big bucks and top-secret information—and their weapons of choice are a dangerous array of tools called “crimeware.” With an ever-growing number of companies, organizations, and individuals turning to the Internet to get things done, there’s an urgent need to understand and prevent these online threats. Crimeware: Understanding New Attacks and Defenses will help security professionals, technical managers, students, and researchers understand and prevent specific crimeware threats. This book guides you through the essential security principles, techniques, and countermeasures to keep you one step ahead of the criminals, regardless of evolving technology and tactics. Security experts Markus Jakobsson and Zulfikar Ramzan have brought together chapter contributors who are among the best and the brightest in the security industry. Together, they will help you understand how crimeware works, how to identify it, and how to prevent future attacks before your company’s valuable information falls into the wrong hands. In self-contained chapters that go into varying degrees of depth, the book provides a thorough overview of crimeware, including not only concepts prevalent in the wild, but also ideas that so far have only been seen inside the laboratory. With this book, you will Understand current and emerging security threats including rootkits, bot networks, spyware, adware, and click fraud Recognize the interaction between various crimeware threats Gain awareness of the social, political, and legal implications of these threats Learn valuable countermeasures to stop crimeware in its tracks, now and in the future Acquire insight into future security trends and threats, and create an effective defense plan With contributions by Gary McGraw, Andrew Tanenbaum, Dave Cole, Oliver Friedrichs, Peter Ferrie, and others.

"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group

WINE 2005, the First Workshop on Internet and Network Economics (WINE 2005), took place in Hong Kong, China, December 15-17, 2005. The symposium aims to provide a forum for researchers working in Internet and Network Economic algorithms from all over the world. The final count of electronic submissions was 372, of which 108 were accepted. It consists of the main program of 31 papers, of which the submitter email accounts are: 10 from edu (USA) accounts, 3 from hk (Hong Kong), 2 each from il (Isreal), cn (China), ch (Switzerland), de (Germany), jp (Japan), gr (Greece), 1 each from hp. com, sohu. com, pl (Poland), fr (France), ca (Canada), and in (India). In addition, 77 papers from 20 countries or regions and 6 dot. coms were selected for 16 special focus tracks in the areas of Internet and Algorithmic Economics; E-Commerce Protocols; Security; Collaboration, Reputation and Social Networks; Algorithmic Mechanism; Financial Computing; Auction Algorithms; Online Algorithms; Collective Rationality; Pricing Policies; Web Mining Strategies; Network Economics; Coalition Strategies; Internet Protocols; Price Sequence; Equilibrium. We had one best student paper nomination: “Walrasian Equilibrium: Hardness, Approximations and Tracktable Instances” by Ning Chen and Atri Rudra. We would like to thank Andrew Yao for serving the conference as its Chair, with inspiring encouragement and far-sighted leadership. We would like to thank the International Program Committee for spending their valuable time and effort in the review process.

Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for • The truth about the search tax • The truth about competitive and network click fraud • The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success. This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book. To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.

This practical reference provides the basics for instituting a corporate anti-fraud program that helps prepare corporate security professionals and other corporate managers for fighting corporate fraud from inside the company. Fighting Fraud provides an exceptional foundation for security professionals or business executives involved in developing and implementing a corporate anti-fraud program as part of a corporate assets protection program. The author’s intent is to provide the reader with a practitioner’s guide (a “how-to book), augmented by some background information to put it all in perspective. The approach used should enable the readers to immediately put in place a useful anti-fraud program under the leadership of the corporate security officer (CSO), or other corporate professional. Shows professionals how to save their companies money Provides a roadmap for developing an anti-fraud program Allows security professionals to tailor their anti-fraud program to their own corporate environment Explains how fraud is costing corporations a competitive edge in the global marketplace

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

Over the past two decades, the booming ecommerce and fintech industries have become a breeding ground for fraud. Organizations that conduct business online are constantly engaged in a cat-and-mouse game with these invaders. In this practical book, Gilit Saporta and Shoshana Maraney draw on their fraud-fighting experience to provide best practices, methodologies, and tools to help you detect and prevent fraud and other malicious activities. Data scientists, data analysts, and fraud analysts will learn how to identify and quickly respond to attacks. You'll get a comprehensive view of typical incursions as well as recommended detection methods. Online fraud is constantly evolving. This book helps experienced researchers safely guide and protect their organizations in this ever-changing fraud landscape. With this book, you will: Examine current fraud attacks and learn how to mitigate them Find the right balance between preventing fraud and providing a smooth customer experience Share insights across multiple business areas, including ecommerce, banking, cryptocurrency, anti-money laundering, and ad tech Evaluate potential risks for a new vertical, market, or product Train and mentor teams by boosting collaboration and kickstarting brainstorming sessions Get a framework of fraud methods, fraud-fighting analytics, and data science methodologies

This book primarily focuses on providing deep insight into the concepts of network security, network forensics, botnet forensics, ethics and incident response in global perspectives. It also covers the dormant and contentious issues of the subject in most scientific and objective manner. Various case studies addressing contemporary network forensics issues are also included in this book to provide practical know – how of the subject. Network Forensics: A privacy & Security provides a significance knowledge of network forensics in different functions and spheres of the security. The book gives the complete knowledge of network security, all kind of network attacks, intention of an attacker, identification of attack, detection, its analysis, incident response, ethical issues, botnet and botnet forensics. This book also refer the recent trends that comes under network forensics. It provides in-depth insight to the dormant and latent issues of the acquisition and system live investigation too. Features: Follows an outcome-based learning approach. A systematic overview of the state-of-the-art in network security, tools, Digital forensics. Differentiation among network security, computer forensics, network forensics and botnet forensics. Discussion on various cybercrimes, attacks and cyber terminologies. Discussion on network forensics process model. Network forensics tools and different techniques Network Forensics analysis through case studies. Discussion on evidence handling and incident response. System Investigations and the ethical issues on network forensics. This book serves as a reference book for post graduate and research investigators who need to study in cyber forensics. It can also be used as a textbook for a graduate level course in Electronics & Communication, Computer Science and Computer Engineering.

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results