Celebrity Inc
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Author | : Jo Piazza |
Publisher | : Open Road Media |
Total Pages | : 208 |
Release | : 2011-11-15 |
Genre | : Business & Economics |
ISBN | : 1453205519 |
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From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
Author | : |
Publisher | : |
Total Pages | : 1952 |
Release | : 1999 |
Genre | : Brand name products |
ISBN | : 9780787622916 |
Download Brands and Their Companies Book in PDF, Epub and Kindle
A guide to trade names, brand names, product names, coined names, model names, and design names, with addresses of their manufacturers, importers, marketers, or distributors.
Author | : |
Publisher | : |
Total Pages | : 1112 |
Release | : 1994 |
Genre | : Income tax |
ISBN | : |
Download Publication Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : 900 |
Release | : 2002 |
Genre | : Trademarks |
ISBN | : |
Download Official Gazette of the United States Patent and Trademark Office Book in PDF, Epub and Kindle
Author | : United States. Supreme Court |
Publisher | : |
Total Pages | : 1044 |
Release | : 1994 |
Genre | : Courts |
ISBN | : |
Download United States Reports Book in PDF, Epub and Kindle
Author | : United States. Patent Office |
Publisher | : |
Total Pages | : 1766 |
Release | : 1970 |
Genre | : Patents |
ISBN | : |
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Author | : |
Publisher | : |
Total Pages | : 1164 |
Release | : 1958 |
Genre | : Trademarks |
ISBN | : |
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Author | : National Institute for Occupational Safety and Health |
Publisher | : |
Total Pages | : 688 |
Release | : 1987 |
Genre | : Industrial hygiene |
ISBN | : |
Download NIOSH Publications Catalog Book in PDF, Epub and Kindle
Cumulative catalog of all National Institute for Occupational Safety and Health (NIOSH) numbered publications, health hazard evaluations (HHE) and technical assistance (TA) reports, contract reports, and other educational and training materials.
Author | : |
Publisher | : |
Total Pages | : 1530 |
Release | : 1988 |
Genre | : Charitable uses, trusts, and foundations |
ISBN | : |
Download Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986 Book in PDF, Epub and Kindle
Author | : United States. Internal Revenue Service |
Publisher | : |
Total Pages | : 1070 |
Release | : 1976 |
Genre | : Charitable uses, trusts, and foundations |
ISBN | : |
Download Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954 Book in PDF, Epub and Kindle