Cassette Culture

In Cassette Culture, Peter Manuel tells how a new mass medium—the portable cassette player—caused a major upheaval in popular culture in the world's second-largest country. The advent of cassette technology in the 1980s transformed India's popular music industry from the virtual monopoly of a single multinational LP manufacturer to a free-for-all among hundreds of local cassette producers. The result was a revolution in the quantity, quality, and variety of Indian popular music and its patterns of dissemination and consumption. Manuel shows that the cassette revolution, however, has brought new contradictions and problems to Indian culture. While inexpensive cassettes revitalized local subcultures and community values throughout the subcontinent, they were also a vehicle for regional and political factionalism, new forms of commercial vulgarity, and, disturbingly, the most provocative sorts of hate-mongering and religious chauvinism. Cassette Culture is the first scholarly account of Indian popular music and the first case study of a technological revolution now occurring throughout the world. It will be an essential resource for anyone interested in modern India, communications theory, world popular music, or contemporary global culture.

The ultimatie guide to the ,,tapenaissance", covering every aspect of the movement.

Mix Tape: The Art of Cassette Culture is the first book to focus on the unique confluence of cassette culture, featuring stories, essays and images from tapes compiled by and for friends, family and lovers over the last twenty years.

An art form combining the skills of a DJ with the intimacy of a letter, a good mixtape was the ultimate audio valentine. Today, when the iPod and playlists reign supreme, the cassette has been rendered obsolete, and the art of crafting these sonic calling cards has been relegated to back-of-the-closet, thirty-something nostalgia. Now, thanks to Jason Bitner, we can relive our lost youth and lost loves. In Cassette from My Ex, sixty noted writers and musicians wax poetic about their own experiences with these charming artifacts and the relationships that inspired them. Contributors include: Maxim editor Joe Levy Author Rick Moody Former Rolling Stone writer and MTV2 veejay Jancee Dunn The Magnetic Fields' Claudia Gonson Stories range from the irreverently sweet, such as the doomed love affair between a Deadhead and a Goth, to the touching, such as the heartbreaking discovery of a former love passing away. Everyone will find a story or a song to relate to. Just hit play.

In recent decades, the importance of sound for remembering the past and for creating a sense of belonging has been increasingly acknowledged. We keep "sound souvenirs" such as cassette tapes and long play albums in our attics because we want to be able to recreate the music and everyday sounds we once cherished. Artists and ordinary listeners deploy the newest digital audio technologies to recycle past sounds into present tunes. Sound and memory are inextricably intertwined, not just through the commercially exploited nostalgia on oldies radio stations, but through the exchange of valued songs by means of pristine recordings and cultural practices such as collecting, archiving and listing. This book explores several types of cultural practices involving the remembrance and restoration of past sounds. At the same time, it theorizes the cultural meaning of collecting, recycling, reciting, and remembering sound and music.

Mixtape Nostalgia: Culture, Memory, and Representation tells the story of the mixtape from its history in 1970s bootlegging to its resurgence as an icon of nostalgic analog technology. Burns looks at the history of the mixtape from the early 1980s and the rise of the cassette as a fundamental aspect of the music industry. Stories from music fans collecting hip hop mixtapes in the Bronx or recording songs off the radio permeate the book. She discusses the continued contemporary appeal of the mixtape as musicians, novelists, memoirists, playwrights, and even podcasters have used it as a metaphor for connection and identity. From Rob Sheffield’s Love is a Mix Tape to Questlove’s Mixtape Potluck Cookbook, Burns analyzes how the mixtape can function as a plot point, a stand-in for emotional connection, or an organizing structure. The book shows how creators use the iconography of the mixtape cassette to create ephemera, from coffee subscriptions to board games, which speaks to the appreciation of the tangible and the analog. The desire to find connection through sharing a physical artifact permeates the various creative uses of the mixtape. From blockbuster films like Guardians of the Galaxy to mixtape throw pillows, Burns highlights the mixtape as a site of collective memory tied to youth culture, community identity, and sharing music.

This volume examines the global influence and impact of DIY cultural practice as this informs the production, performance and consumption of underground music in different parts of the world. The book brings together a series of original studies of DIY musical activities in Europe, North and South America, Asia and Oceania. The chapters combine insights from established academic writers with the work of younger scholars, some of whom are directly engaged in contemporary underground music scenes. The book begins by revisiting and re-evaluating key themes and issues that have been used in studying the cultural meaning of alternative and underground music scenes, notably aspects of space, place and identity and the political economy of DIY cultural practice. The book then explores how the DIY cultural practices that characterize alternative and underground music scenes have been impacted and influenced by technological change, notably the emergence of digital media. Finally, in acknowledging the over 40-year history of DIY cultural practice in punk and post-punk contexts, the book considers how DIY cultures have become embedded in cultural memory and the emotional geographies of place. Through combining high-quality data and fresh conceptual insights in the context of an international body of work spanning the disciplines of popular-music studies, cultural and media studies, and sociology the book offers a series of innovative new directions in the study of DIY cultures and underground/alternative music scenes. This volume will be of particular interest to undergraduate students in the above-mentioned fields of study, as well as an invaluable resource for established academics and researchers working in these and related fields.

This collection presents a contemporary evaluation of the changing structures of music delivery and enjoyment. Exploring the confluence of music consumption, burgeoning technology, and contemporary culture; this volume focuses on issues of musical communities and the politics of media.

"Focusing on Cairo's popular neighborhoods, Hirschkind highlights the pivotal role these tapes now play in an expanding arena of Islamic argumentation and debate - what he calls an "Islamic counterpublic.""--BOOK JACKET.

The untold story of how Japan became a cultural superpower through the fantastic inventions that captured—and transformed—the world’s imagination. “A masterful book driven by deep research, new insights, and powerful storytelling.”—W. David Marx, author of Ametora: How Japan Saved American Style Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives. In the 1970s and ’80s, Japan seemed to exist in some near future, gliding on the superior technology of Sony and Toyota. Then a catastrophic 1990 stock-market crash ushered in the “lost decades” of deep recession and social dysfunction. The end of the boom should have plunged Japan into irrelevance, but that’s precisely when its cultural clout soared—when, once again, Japan got to the future a little ahead of the rest of us. Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products gave us new tools for coping with trying times. They also transformed us as we consumed them—connecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japan’s pop-media complex remade global culture.