Cash From The Crowd

CROWDFUNDING–raising capital in small increments from a large number of people– will inject over $5 billion into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. Although crowdfunding has the potential to be an amazing boost to entrepreneurs, only 40% of projects succeed in reaching their funding goal. Crowdfunding platform founder Sally Outlaw reveals how entrepreneurs can shift these odds in their favor. Want to know which marketing efforts result in a 35% higher rate of contributions? OR, what is the best time and day to launch or promote a campaign? The answers to these and more are here.

More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

From one of the worlds most trusted experts on personal finance comes a "route planner," identifying easy moves to get young people on the road to financial recovery and within reach of their dreams.

For the first time, financial guru and TODAY Show regular Jean Chatzky brings her expertise to a young audience. Chatzky provides her unique, savvy perspective on money with advice and insight on managing finances, even on a small scale. This book will reach kids before bad spending habits can get out of control. With answers and ideas from real kids, this grounded approach to spending and saving will be a welcome change for kids who are inundated by a consumer driven culture. This book talks about money through the ages, how money is actually made and spent, and the best ways for tweens to earn and save money.

Crowd Funding by business-funding expert and business angel Modwenna Rees-Mogg is the first book to get to the heart of this exciting and fast-moving new business phenomenon. Discover how to raise capital and investment for your business, project or idea in the way that works best for you. Modwenna has talked to scores of people at the cutting edge of this new way of doing business - investors, entrepreneurs, fundraisers and founders of crowdfunding sites, those who have got it spectacularly right as well as spectacularly wrong. Crowd Funding explores: The different types of crowdfunding What the crowd likes to fund How to persuade the crowd to invest in you What happens once you've got venture capital How to invest as part of the crowd The perils of using crowdfunding as a fundraiser and as an investor Crowd Funding includes inspiring stories of people who have abandoned banks as investment sources, profiles of global crowd funding sites such as Kickstarter, and real-life examples of how to get what you want. It's the only book on the subject to be crowd researched! Modwenna Rees-Mogg is the founder and CEO of www.angelnews.co.uk - the leading news web site for the private investor community. She is a private investor herself and has spent over ten years working closely with investors and entrepreneurs. She is also the author of Dragons or Angels? published by Crimson. She has over 1,800 followers on Twitter: @modwenna.

"Crowd Funding is becoming one of the best approaches for finding money for just about any project. Crowd Funding gives you the ability to raise money for any idea or business without acquiring debt or giving up equity. Crowd Funding websites are explained in this book and how to best use them to raise the money you need for your business, project or idea."--amazon.com kindle ed.

Have you ever wondered what the world's largest investors rely on to make their decisions? Analysts David Fuller and Eoin Treacy count some of the world's largest sovereign wealth funds, pension funds, traders and investors as subscribers. Their approach to measuring the rhythm of the market has been the secret weapon of alpha generators for decades. Now for the first time a book is available that sets out the approach to market analysis they employ on a daily basis at FT-Money.com using macro, behavioural, fundamental and technical cues. At the heart of this approach is a groundbreaking application of the insights of crowd psychology to financial markets, underpinned by a factual use of technical analysis. We can fall in love with our investments. No other emotion describes why it is so difficult to sell. After all, breaking up is hard to do. Greed and Fear are useful frames of reference for commentators but Love explains much more of what's going on, and for the first time you can find out exactly how it powers (or undermines) markets - and how to make money in response. Above all, Fuller and Treacy's approach reveals something astonishing taking place in the markets right now. We are living in one of the most exciting periods of human history: a confluence of powerful themes is setting the stage for a major secular bull market in the decade 2015 to 2025. In the meantime, interest rates will need to normalise, which is likely to provide everyone with an unmissable buying opportunity. Crowd Money closes by revealing over 125 shares ideally placed to be the global bull market stars of tomorrow.

This edition includes: The Social Contract (Jean-Jacques Rousseau) The Crowd: A Study of the Popular Mind (Gustave Le Bon) The Psychology of Revolution (Gustave Le Bon) Group Psychology and the Analysis of the Ego (Sigmund Freud) Extraordinary Popular Delusions and the Madness of Crowds (Charles Mackay) Instincts of the Herd in Peace and War (Wilfred Trotter) The Behavior of Crowds: A Psychological Study (Everett Dean Martin) Public Opinion (Walter Lippmann) Crowds: A Moving-Picture of Democracy (Gerald Stanley Lee) The Group Mind: A Sketch of the Principles of Collective Psychology (William McDougall) Jean-Jacques Rousseau was a Francophone Genevan philosopher, writer, and composer of the 18th century. Gustave Le Bon was a French polymath whose areas of interest included anthropology, psychology, sociology, medicine, invention, and physics. Sigmund Freud was an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst. Charles Mackay was a Scottish poet, journalist, author, anthologist, novelist, and songwriter. Wilfred Trotter was an English surgeon, a pioneer in neurosurgery. He was also known for his concept of the herd instinct. Everett Dean Martin was an American minister, writer, journalist, instructor, lecturer and social psychologist. Walter Lippmann was an American writer, reporter, and political commentator famous for being among the first to introduce the concept of Cold War. Gerald Stanley Lee was an American Congregational clergyman and the author of numerous books and essays. William McDougall was an early 20th century psychologist who spent the first part of his career in the United Kingdom and the latter part in the USA.

In 'CROWD PSYCHOLOGY: Understanding the Phenomenon and Its Causes (10 Books in One Volume),' a curated anthology of pivotal texts by some of the most influential minds in sociology and psychology, the reader is invited to explore the nuanced and intricate landscape of crowd behavior and its impact on society. This collection spans a diverse array of literary styles and theoretical viewpoints, offering a comprehensive exploration into the psychological and sociological dynamics that shape mass movements. From the foundational theories of Freud to the sociopolitical analyses of Lippmann, each work contributes to a multifaceted understanding of crowd psychology, standing as testament to the complexity of human behavior in collective contexts. The contributing authors, including pioneers such as Sigmund Freud, Gustave Le Bon, and William McDougall, come from a broad spectrum of disciplinary backgrounds, yet all converge on the critical study of group dynamics and collective behavior. The historical and cultural breadth represented in this collection reflects the evolution of crowd psychology theory from its inception in the late 19th century through the 20th century, offering insights into the factors driving mass movements, propaganda, and social control. Their collective works illuminate the intersections of psychology, sociology, and anthropology, capturing a critical period in the development of social sciences. 'CROWD PSYCHOLOGY: Understanding the Phenomenon and Its Causes' is an indispensable resource for scholars, students, and anyone keen to delve into the complexities of human nature and collective behavior. This anthology not only lays the groundwork for understanding the psychological underpinnings of group dynamics but also invites a deeper contemplation of the forces that unite and divide societies. Through its comprehensive coverage and the diverse perspectives of its authors, this collection fosters a rich dialogue on the interplay between individual and collective identities, offering a unique opportunity to engage with the seminal theories that continue to shape discussions on crowd psychology today.

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.