Brands We Know

From the arcade to the home, Nintendo brings adventure and innovation to the gaming world. The plumber with overalls and a red hat is one of the brandÕs most well-known characters. Eager readers can uncover the origins of Mario and all his friends in this title about Nintendo.

Pikachu could be called the mascots of the PokŽmon brand, as the short, yellow furballs are the most recognizable of hundreds of characters. This book for growing readers tracks the birth of the Japanese pocket monsters chased all around cities by PokŽmon Go players.

Since Hello Kitty first appeared on a coin purse in 1974, Sanrio has grown the brand into a worldwide phenomenon! The famous white cat character has made a name for herself by appearing on everything from pencils to airplanes. This title explores Hello KittyÕs rise to fame and what we can expect from the brand in the future.

Disney has made magic for kids everywhere. Since 1923, it has introduced beloved characters such as Mickey Mouse and Olaf the Snowman. Disney has also created whole worlds for children to visit across the globe with its theme parks. Curious readers will be spellbound as they learn about this enchanting company.

"Engaging images accompany information about Sony. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 7"--

What would breakfast be without cereal and milk? W.K. Kellogg changed the breakfast routine of millions of people with his invention of Corn Flakes. His company quickly grew into one of the largest food companies in America. Learn about the transformation and read up on some of the worldÕs favorite breakfast cereals in this title for inquiring minds.

"Engaging images accompany information about Ford. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 7"--Provided by publisher.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

"Engaging images accompany information about Barbie. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 8"--