Brand Like A Rock Star

Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.

Turn yourself “up to eleven” with Steve Jones’s unique take on personal branding. Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell--how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx’s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better--provide the colorful backdrop for the critical lessons on building a high-power personal brand. The book is comprised of five sections that outline the “Five Ps of Personal Branding”--the building blocks for a personal brand: • Positioning--discovering the reader’s unique story • Presentation--laying a framework for communicating personal brands • Passion--how to turn a love into a life’s work • Purpose--crafting a personal brand to make the most impact • Profits--generating a profit, emotionally or fiscally, through personal branding No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they’ve always had--and ones they didn’t know were attainable.

What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.

From front-page notoriety and being fired from his job to becoming a Singaporean citizen and LinkedIn’s most recommended CEO, entrepreneur, keynote speaker, and best-selling author. This is about his journey of how LinkedIn changed Chris J Reed's life and how to make other entrepreneurs into LinkedIn Rock Stars. Chris loves to share his entrepreneurial journey and how he became both famous and infamous through the power of LinkedIn. The tips, tricks, hacks, and lessons he shares in this, his fourth best-selling book, anyone can use to achieve their own Rock Star success. Whether you’re an entrepreneur, CEO, job seeker, graduate, keynote speaker, someone seeking to move country or get a promotion, or maybe you wish to enhance your personal brand, become a thought leader, or win new clients, new funding, or new employees—you can do everything on LinkedIn that you wish and achieve your professional goals. This book is the culmination of over a decade of Chris's experience of using LinkedIn globally to find clients both for himself through his acclaimed firm, Black Marketing, and for his clients across the world. This book incorporates the best of his three previous international best-selling books—LinkedIn Mastery for Entrepreneurs, Personal Branding for Entrepreneurs, and Social Selling Mastery for Entrepreneurs, as well as updates on all the tips and advice, so you, too, can become a LinkedIn Rock Star.

RockStar Service, Rockstar Profits reveals a new, fast, easy way to increase revenues, grow a business, and create loyal customers for life. Imagine for a moment that your favorite artist, musician, group or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star? Rockstar Service, Rockstar Profits shows business owners, executives, customer service reps, and others a more effective way for their team to deliver world-class, rockstar customer service to their customers. Inside, business coach David Brownlee teaches how to build rapport in 60 seconds or less, create customized customer service strategies to implement immediately, and how to look at customers in a new light. Rockstar Service, Rockstar Profits reveals how to increase revenues, grow a business, and create raving fans—clients that will never leave.

Can you remember that one time you got recognized or someone thanked you for your contribution to their life? You were a rock star, even for just one second. This book isn't about a charmed path to success or some untouchable fairy tale that nobody can relate to-this is about going from rock bottom to rock star, something that everybody can relate to. In his first book, Blair shared the brutally honest story of how he went from an at-risk youth, sleeping on a mattress on the floor of a shack, to a self-made multimillionaire by his early twenties. As his story became a national sensation, fans started asking him how they too could become entrepreneurs, take their careers to the next level, and achieve financial freedom. Rock Bottom to Rock Star answers those questions. Blair has battled extreme obstacles: life as a former gang member, balancing a demanding career with single parenthood, building and selling multiple companies, and making and losing tens of millions of dollars (sometimes all in one day). He wants to help others avoid the mistakes he made in the school of hard knocks, so he has compiled his unique advice for going from rock bottom to rock star in whatever field you chose to pursue. Much of his advice is counterintuitive, and definitely not what you would learn in business school. Here's one example: "Don't believe your own hype. The moment you start celebrating, you've left the stage. It wasn't celebration that made you a rock star. It was hard work." If you're serious about making the most of your life and you're ready to become the "rock star next door" instead of just looking up to them, this may be the most rewarding book you'll ever read.

Named one of the best music books of 2017 by The Wall Street Journal An elegy to the age of the Rock Star, featuring Chuck Berry, Elvis, Madonna, Bowie, Prince, and more, uncommon people whose lives were transformed by rock and who, in turn, shaped our culture Recklessness, thy name is rock. The age of the rock star, like the age of the cowboy, has passed. Like the cowboy, the idea of the rock star lives on in our imaginations. What did we see in them? Swagger. Recklessness. Sexual charisma. Damn-the-torpedoes self-belief. A certain way of carrying themselves. Good hair. Interesting shoes. Talent we wished we had. What did we want of them? To be larger than life but also like us. To live out their songs. To stay young forever. No wonder many didn’t stay the course. In Uncommon People, David Hepworth zeroes in on defining moments and turning points in the lives of forty rock stars from 1955 to 1995, taking us on a journey to burst a hundred myths and create a hundred more. As this tribe of uniquely motivated nobodies went about turning themselves into the ultimate somebodies, they also shaped us, our real lives and our fantasies. Uncommon People isn’t just their story. It’s ours as well.

"Lively text and fun illustrations describe how to draw cool fashions"--

A sex-and-tell story about the crazy lifestyle of sex, drugs, and rock and roll. A decade of rock history...and a decade of rock fan adoration for one little chiquita from Omaha who spent star-studded nights with superstars of eighties rockdom: David Lee Roth with Van Halen, Billy Squier, Ozzy Osbourne's Jake E. Lee, Paul Stanley of Kiss, Motley Crue's Nikki Sixx, Bret Michaels and Poison, Vivian Campbell and Def Leppard, the J. Geils Band's Peter Wolf, Aerosmith's Steven Tyler--and plenty more. Rockin' Rita and her sexy entourage were ultra-fans who rocked the boys in the bands backstage and between the covers when the heavy metal rockers and the glam "chicks with dicks" rolled into town in their tour buses. With her own outrageously high hair and edgy original clothing designs, Rita never missed an opportunity to get the coveted backstage passes that led to dressing room parties and hotel hook-ups. This is a sex-and-tell story about her obsession for sex and drugs with rock stars. Rita reveals her flirtatious romps and hard rock tales with the bad boys of 80s heavy metal in her legend- filled story... Once Upon a Rock Star

Fans of Princess Posey and Ivy and Bean will enjoy engaging with science-loving Jada Jones in this easy-to-read chapter book. When Jada Jones's best friend moves away, school feels like the last place she wants to be. She'd much rather wander outside looking for cool rocks to add to her collection, since finding rocks is much easier than finding friends. So when Jada's teacher announces a class project on rocks and minerals, Jada finally feels like she's in her element. The only problem: one of her teammates doesn't seem to like any of Jada's ideas. She doesn't seem to like Jada all that much, either. Can Jada figure out a way to make a winning science project and a new friend? The early chapter book bridges between leveled readers and chapter books for fluent readers adjusting to the chapter book format. At about 5,000 words, with short chapters and two-color art on almost every page, it will appeal to this unique reader. The two-color art throughout will help readers transition from the familiar four-color art of leveled readers and ease them into black-and-white chapter books.