Bizzwords

Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include: * the 'guru industry' * 'excellence' * business process re-engineering * empowerment * culture * knowledge work * globalization. 'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.

Andrea Cornwall is Professor of Anthropology and Development in the School of Global Studies at the University of Sussex. --

This book is a cartoon illustrated Startup Buzzword Dictionary that explains 23 of the most common buzzwords, from boostrapping to exit, with QR codes on every page that link to videos further explaining them: ) The book aims to inform and entertain the reader about the wonderful world of Startup, with many hidden silicon valley references for the trained eye.

Every profession has its own language. Education is no exception and like other professions, the language of education is often incomprehensible to those outside the field. This book is the author's attempt to explain in everyday language the esoteric terms, expressions, and buzzwords used in U.S. education today.--[from preface].

Sales language for Managers and Salesmmen to get you through the Corporate leadership roles.

As the Internet has reshaped the way we communicate, people’s reading has become more fragmented and attention has been directed to a more concise and general form of language that outlines the most important information. This language of the internet, a language system that concentrates on the content of events and public emotions, has emerged and received wide currency. This monograph is one of the first books to examine the language of the internet in the Chinese context. By analysing content and discourse, the author examines Chinese website buzzwords since 2010. She reveals the mechanisms of generation, the cultural nature and political characteristics of the network language, analyzes the causes of its emergence and popularity, and highlights its social and academic significance. Meanwhile, she argues that research in the area is essentially interdisciplinary, involving not only perspectives from Journalism and Communication Studies, but also Philosophy, Culture, Linguistics and Sociology. Students and scholars of Communication Studies and Journalism, as well as Culture Studies should be greatly interested in this title.

Using a canned approach to organizational change opens a can of worms.NoMore Darn Buzzwords helps senior executives choose which methods oforganizational change are best for them, from strategic planning to SixSigma, mission development to employee surveys.

This book contains 68 startup buzzwords, from the everyday angel, to the not so common unicorns. All of which make up the jargon heavy world startup. These pages are a must read for any person who is exposed to startups, founders or technology in general.

The leading lexicon of contemporary art returns in an expanded, full-color third edition. An indispensable guide for art-world neophytes and seasoned professionals alike, the best-selling ArtSpeak returns in a revised and expanded third edition, illustrated in full color. Nearly 150 alphabetical entries—30 of them new to this edition—explain the who, what, where, and when of postwar and contemporary art. These concise mini-essays on the key terms of the art world are written with wit and common sense by veteran critic Robert Atkins. More than eighty images, most in color, illustrate key works of the art movements discussed, making ArtSpeak a visual reference, as well as a textual one. A timeline traces world and art-world events from 1945 to the present day, and a single-page ArtChart provides a handy overview of the major art movements in that period.

This text argues that the fads and buzzwords of management deflect critical inquiry and limit useful action because they present a "ready made" view of the world, which rejects the benefits of theoretical analysis and reflection. The book attempts to "unpack" the "guru industry" and the fads and buzzwords of management to provide a c̀ritical-practical' analysis, designed to allow readers to locate, to understand and to critique management fashion.