Better Brochures, Catalogs and Mailing Pieces
Author | : Jane Maas |
Publisher | : Macmillan |
Total Pages | : 132 |
Release | : 1984-07-15 |
Genre | : Business & Economics |
ISBN | : 9780312077310 |
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Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitable