Ask The Man Who Owns One
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Author | : Arthur W. Einstein, Jr. |
Publisher | : McFarland |
Total Pages | : 283 |
Release | : 2014-01-10 |
Genre | : Transportation |
ISBN | : 0786456612 |
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A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Author | : Arthur W. Einstein, Jr. |
Publisher | : McFarland |
Total Pages | : 0 |
Release | : 2016-09-06 |
Genre | : Transportation |
ISBN | : 9781476667911 |
Download "Ask the Man Who Owns One" Book in PDF, Epub and Kindle
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
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Publisher | : |
Total Pages | : |
Release | : 1914 |
Genre | : Packard automobile |
ISBN | : |
Download Packard, a patrician and its prototypes Book in PDF, Epub and Kindle
Author | : Otto A. Schroeder |
Publisher | : |
Total Pages | : 394 |
Release | : 1974 |
Genre | : Transportation |
ISBN | : |
Download Packard, Ask the Man who Owned One Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : 692 |
Release | : 1924 |
Genre | : Automobiles |
ISBN | : |
Download American Motorist Book in PDF, Epub and Kindle
Author | : Packard Motor Car Company |
Publisher | : |
Total Pages | : |
Release | : 1933 |
Genre | : Automobile industry and trade |
ISBN | : |
Download Introducing the New Packard Super Eight Book in PDF, Epub and Kindle
Author | : |
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Total Pages | : 20 |
Release | : 1911 |
Genre | : Industries |
ISBN | : |
Download Michigan Manufacturer & Financial Record Book in PDF, Epub and Kindle
Author | : Packard Motor Car Company |
Publisher | : |
Total Pages | : 30 |
Release | : 1936 |
Genre | : Advertising |
ISBN | : |
Download Get the "plus" of a Packard Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : 542 |
Release | : 1925 |
Genre | : Automobiles |
ISBN | : |
Download Michigan Living - Motor News Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : 448 |
Release | : 1925 |
Genre | : |
ISBN | : |
Download Time Book in PDF, Epub and Kindle