Arts Entrepreneurship

Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader’s artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture.

This pioneering book explores creative and entrepreneurial processes as they are played out in the field of art. Nine original chapters by an international group of scholars take a detailed look at the sources of new art ideas, how they are transformed into tangible objects of art, make their way through often hostile selection environments, and ultimately go on to become valued and accepted by the general public. Making a number of original contributions at the crossroads of art and entrepreneurship, the book speaks to researchers across these fields, practicing artists interested in promoting and gaining acceptance for their work, as well as policymakers concerned with sustained dynamics of the art arena.

International Entrepreneurship in the Arts focuses on teaching students, artists, and arts managers specific strategies for expanding creative ventures that are already successful domestically to an international audience. Varbanova’s accessible writing outlines a systematic theoretical framework that guides the reader from generating an innovative idea and starting up an international arts enterprise to its sustainable international growth. Applying concepts, models, and tools from international entrepreneurship theory and practice, Varbanova analyzes how these function within the unique setting of the arts and culture sector. The book covers: Domestic inception of an arts enterprise, followed by international expansion Starting up an international arts venture in the early stages of its inception Presenting an arts activity or project in a foreign country or region Financing a startup venture with international resources Implementing diverse models of international partnership Starting up an arts venture that is run by a multinational team Creating an art product with international dimension The book’s 23 case studies and 54 short examples feature disciplines from fine arts and photography to music, theatre, and contemporary dance, and cover ventures in over 20 countries to provide students with practical insight into the issues and challenges facing real arts organizations. Aimed at students interested in the business aspects of arts and cultural ventures, it will also be of use to practitioners looking at ways to internationalize their own enterprises.

The New Arts Entrepreneur is the first uniquely designed pedagogy for arts entrepreneurship educators and students. Melding an arts-first approach with understandable entrepreneurial concepts and newly formulated tools, the text helps arts students to envision themselves as an entrepreneurial CEO, not simply another random entrepreneur flailing through a maze of well-worn entrepreneurial suggestions that don't fit. At the core of the text are the entrepreneurial ecologies of the arts. The ecologies provide a framework to envision an entrepreneurial horizon for almost any arts-based business, included those ventures seeking to impact the production of art. In addition to this revolutionary framework, the text also introduces tools designed to compliment the ecologies. Designed with arts students in mind, it accomplishes two critical tasks not found in other textbooks: venture sustainability and decision-making. This newly developed approach focuses on the decision-making required to sustain new arts ventures and will be of interest to arts students from all disciplines.

In The Entrepreneurial Artist: Lessons from Highly Successful Creatives, Aaron Dworkin offers an engaging, practical guide to achieving artistic fulfillment, both personally and professionally. Based on the accomplishments of Shakespeare, Mozart, and several contemporary creatives, these lessons will help you realize your goals—no matter your medium. Among those Dworkin personally interviewed for this book are Emmy-winning actor Jeff Daniels, Tony-award winning choreographer Bill T. Jones, Grammy award-winning musician Wynton Marsalis, and Pulitzer Prize winner Lin-Manuel Miranda, among others. The stories of these twelve remarkable individuals come alive with lessons of love, loss, despair, sacrifice, perseverance, and triumph. Some of the artist-entrepreneur takeaways explored in this book include: Build partnerships—with peers, patrons, and sponsors Embrace diversity Expand your focus Allow your work to mature Whether one is an aspiring student artist in search of practical tools to build a sustainable career, or a veteran seeking reinvention, The Entrepreneurial Artist offers insights—well-tested, unusual, or innovative—that are meaningful for every kind of creative.

Increasingly, the availability of entrepreneurship education is becoming a factor in college choice as fine arts students demand training that helps them create an arts-based career after graduation. For too long, the arts academy has ignored the long-term career outcomes of its graduates and has only recently begun to meaningfully address how students can earn a living as working artists and arts entrepreneurs. Written to address this challenge, Disciplining the Arts explores the policy, programming, and curricular issues in the emerging field of arts entrepreneurship. By articulating the need, purpose and outcomes for arts entrepreneurship education, listening to graduates and identifying models, this essay collection begins an important conversation on preparing students for arts self-employment.

The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today’s artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process. Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.

This book is the third publication out of the Arts, Entrepreneurship, and Innovation (AEI) Lab that focuses exclusively on research that empirically investigates crossovers between arts, entrepreneurship and innovation. This volume does so specifically by using the lens of cultural economics. The chapters in this volume have been chosen not only because they have clear implications for policy and practice, but also because they contribute to theories of value creation in the cultural and creative industries. As a whole, this book addresses relationships between arts, entrepreneurship and innovation for workers, firms, and industry to bring clarity to how value is created in the arts. Previously published in Journal of Cultural Economics Volume 45, issue 4, December 2021 Chapters “Direct Memberships in Foreign Copyright Collecting Societies as an Entrepreneurial Opportunity for Music Publishers – Needs, Challenges, Opportunities and Solutions” and “Do Museums Foster Innovation Through Engagement with the Cultural and Creative Industries?” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

The Entrepreneurial Muse: Inspiring your Career in Classical Music explores principles of entrepreneurship in a classical music setting, inspiring students, emerging professionals, and educators alike to gain the broader perspective and strategic understanding required to negotiate the complex and ever-changing landscape of a professional music career. The author's own career journey creates an additional narrative intended to inspire a broader and more creative view of career possibilities. Readers will acquire strategic and observational tools designed to expand their view of possible career paths in classical music, stimulate creative thinking about how their unique skills can find value in the 21st-century marketplace, and realize their professional goals through the entrepreneurial process. And because entrepreneurship is itself a creative endeavor, readers will learn how entrepreneurship and artistic integrity in music can not only peacefully coexist, but actually nurture and inspire each other.

Entrepreneurship is a creative act with entrepreneurs creating products, services, jobs, economic stimulation, culture and more. This creatively written book offers a wide array of exercises of varied time requirements for implementation, as well as a complexity of content. In addition to more traditional topics, the book serves to enhance students’ imaginative and creative abilities so they can effectively problem-solve and build their creative entrepreneurial visions. Learning objectives can be directly implemented into syllabi.