Aquatic Center Marketing

Aquatic Center Marketing delivers practical, affordable, and innovative marketing ideas for aquatic facilities of any type and size to increase membership, boost attendance, establish their image in the community, and reinforce the value of aquatics as an enjoyable lifelong activity.

"DIVE INTO ONLINE MARKETING" - A GUIDE FOR SWIMMING POOL CONTRACTORS is the roadmap to successfully marketing your pool business online.The Internet is the perfect tool for marketing and advertising your pool builder business, and if we look back over the last decade the way consumers looked for your services was via the telephone book or Newspaper. Back then you had to have your business listed there mainly because all your competitors did and that's the place your customers went to find what they were looking for. When it comes to Internet marketing for Pool Builders there are a number of avenues and channels to explore. In this book we will touch briefly on the different online marketing channels that are available for you and then go more into depth on each throughout the book.This book has been written for the Swimming Pool Contractor, with little to no Online Marketing experience. This book will show you the importance of your online presence and how to put it all together. We want to give you an Online Marketing plan of your own or give you the knowledge so you can be educated when working with a Digital Marketing company.

Stop Using Old Strategies to Generate New Business. As I'm sure you've already discovered, it now takes more than your typical newspaper ad, radio spot and weekend home show to get the sales you used to get. Why? Because the dynamics of the spa and pool market have changed dramatically. Consumers are more cautious than ever and are doing more research to be sure they are getting the best products and services at the best possible price. And where are they going to do their research? You guessed it...the Internet. If you think that just having a website is enough, you are sadly mistaken. You obviously need your website to be FOUND by your prospects. But, according to some studies, 90% of people searching for products and services on the Internet never search beyond page one. That means that for all practical purposes, if you're not on page one, your prospects will never find you! And if they can't find you, they can't buy from you either. To make matters worse, look at all the time, money and resources you've already spent creating that beautiful website that 90% of your potential clients and customers will never see. How frustrating! It's time to stop using old strategies to generate new business. Hoping for the best is not a strategy, waiting it out is just not possible and ignoring new ideas is no longer an option! The purpose of this book is to point you in the right direction. It's a wake-up call to focus your attention on working smarter, not harder! Inside, you'll find proven strategies to help you drive more traffic, generate more leads and increase sales!

This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat!

Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.

Campus Recreational Sports Facilities covers the entire process of building a facility, from initial planning through design, construction, and move-in. Recreational sport directors, architects, and other experts provide construction options and share industry standards, guidelines, procedures, and more to help you navigate this complex process.