Appearance As Capital

The ebook edition of this title is Open Access and freely available to read online. Taking a sociological approach, the authors of Appearance as Capital examine physical appearance as a normatively regulated form of capital and explore how it is possible to accumulate and convert capital based on physical appearance.

The ebook edition of this title is Open Access and freely available to read online. Taking a sociological approach, the authors of Appearance as Capital examine physical appearance as a normatively regulated form of capital and explore how it is possible to accumulate and convert capital based on physical appearance.

The first of its kind in addressing appearance and careers with varying approaches and across a diverse range of concepts, this Handbook provides an essential overview of the unspoken impact that personal presentation and assumptions can have on how employees are perceived and ultimately progress in their careers.

In this collection, four philosophers and four economists consider the Third Volume of Marx's Capital. The essays take up each of the major themes of Volume III - competition, for formation and development of the general rate of profit, the credit system and finance capital, rent, the Trinity formula and the concept of class - and consider them in the light of the two previous volumes. The authors share a focus on the concept of social form in Marx's work and on the method of his argument. The collection is intended both for specialists in Marxian theory and for students of the history of economic thought and of methodology.

The findings have practical implications for apparel marketers. Knowledge of levels of cultural capital of target customers will help define strategies for advertising, store layout and merchandise display. The findings have useful implications for marketing of products other than clothing.

The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.

There is a saying that beauty is in the eye of the beholder, implying that beauty is subjective. But can it be said that 'better looking' people have more social power? This book provides a fascinating insight into the social stratification of people based on looks - the artificial placement of people into greater and lesser power strata based on physical appearance. The author analyzes different aspects of physical appearance such as faces, breasts, eye shapes, height and weight as they are related to social power and inequality. For example, tall people are often associated with power, with tall people being seen publicly as more capable and thus more deserving of power than shorter people. The author moreover assesses how people's physical appearance affects their chances of marriage, employment, education, and other social and economic opportunities. The book contributes to and differentiates itself from current literature by emphasizing sociological theory - including constructionism and critical theory - and research to understand the phenomenon of social aesthetics, a term coined by the author to refer to the social reaction to physical appearance.

A concentrated study of the relationships between modernism and transformative left utopianism, this volume provides an introduction to Marx and Marxism for modernists, and an introduction to modernism for Marxists. Its guiding hypothesis is that Marx's writing absorbed the lessons of artistic and cultural modernity as much as his legacy concretely shaped modernism across multiple media.