Animation In Context

Animation in Context is an illustrated introduction to cultural theory, contextual research and critical analysis. By making academic language more accessible, it empowers animators with the confidence and enthusiasm to engage with theory as a fun, integral, and applied part of the creative process. Interviews with contemporary industry professionals and academics, student case studies and a range of practical research exercises, combine to encourage a more versatile approach to animation practice – from creating storyboards to set designs and soundtracks; as well as developing virals, 3D zoetropes and projection mapping visuals. Mark Collington focuses on a core selection of theoretical approaches that shape animation narrative, supported by a broader set of shared theoretical principles from the worlds of art, design, film and media studies. This discussion is underpinned by cross-disciplinary thinking on a range of topics including genre, humour, montage and propaganda. These are applied to the analysis of a range of animated films and projects from Disney and Animé, to independent artist-filmmakers such as Wendy Tilby, Amanda Forbis and Jerzy Kucia. These ideas are also applied to other uses of animation such as advertising, sitcom, gaming and animated documentary.

First Published in 1998. Understanding Animation is a comprehensive introduction to animated film, from cartoons to computer animation. Paul Wells' insightful account of a critically neglected but increasingly popular medium: * explains the defining characteristics of animation as a cinematic form * outlines different models and methods which can be used to interpret and evaluate animated films * traces the development of animated film around the world, from Betty Boop to Wallace and Gromit. Part history, part theory, and part celebration, Understanding Animation includes: * notes towards a theory of animation * an explanation of animation's narrative strategies * an analyis of how comic events are constructed * a discussion of representation, focusing on gender and race * primary research on animation and audiences. Paul Wells' argument is illustrated with case studies, including Daffy Duck in Chuck Jones' Duck Amuck, Jan Svankmajer's Jabberwocky, Tex Avery's Little Rural Riding Hood and King Size Canary ', and Nick Park's Creature Comforts. Understanding Animation demonstrates that the animated film has much to tell us about ourselves, the cultures we live in, and our view of art and society.

The Fundamentals of Animation by Paul Wells offers an illustrated and visually stimulating introduction to the key elements of animation. It discusses the key principles and processes involved in animation, exploring the entirety of the creative process from finding and researching a concept, through the preparation and techniques used, to the execution of the work. Each stage is presented in an engaging visual style, accompanied by examples and analysis of contemporary student and commercial animation. The book also discusses the links between animation and the styles and narratives of other areas of popular culture, aligning theory and ideas to practical advice. It includes a section for aspiring animators examining career paths, portfolios and the structure of the creative industries.

Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand’s personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.

A brand-new, comprehensive history of world animation

An innovative analysis of children's picture books from the interwar period in America.

This book explains the creation of animation from concept to production. Instead of focusing on singular aspects of animation production, talented animators can learn to make better films by understanding the process as a whole. Veteran independent filmmaker Hannes Rall teaches you how to develop an animation project from the very start of conceptual exploration though to completed production. Subjects like script, storyboarding, character and production design illuminate the pre-production process; later chapters explain the production process applied to different animation techniques like 2D animation, 3D computer animation and stop motion. This book is just the right mix of practical advice, lavish illustrations, and industry case studies to give you everything you need to start creating animation today. Key Features Learn the concepts of film animation production from an expert instructor Interviews with legends Andreas Deja, Hans Bacher and Volker Engel Robust coverage of the pre-production process, from script to storyboarding and visual development Includes a glossary and further reading recommendations

From scriptwriting through to production, this introduction to animation for students surveys key technical processes and examines a variety of stylistic approaches. The book includes visual examples from key animators and illustrated features on how to create exciting animation for a variety of audiences. It begins with history and context, and quickly moves on to more practical aspects of the craft. Box features outline practical information and visual examples of different animators’ work and working processes teach how to create exciting animation for any audience. A final chapter on job roles shows how students can get on in animation. This book is a vital resource for anyone who intends to make animation a part of their career.