American Political Rhetoric

In its eighth edition, American Political Rhetoric is the only reader for introductory classes in American politics and political communication that explores fundamental political principles through political rhetoric. Contributors include America’s founders, modern public officials, Supreme Court opinions, and representatives of social movements.

American Political Rhetoric is the only reader for introductory classes in American politics, government, and political communication designed to explore fundamental political principles through classic examples of political rhetoric. Now in its seventh edition, its selections include the entire political spectrum and contributors range from our nation's founders to contemporary elected public officials, Supreme Court opinions, and representatives of historic movements for social change.

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

American Political Rhetoric is the only reader designed for introductory classes in American politics and government that is both focused on fundamental political principles and includes nothing but classic examples of our nation's political rhetoric. The fourth edition of this book is completely reorganized, with material both contemporary and classic added to each chapter. The most noteworthy innovations include a separate chapter on gender and the latest Supreme Court opinions on school prayer and abortion.

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From Reagan's regular invocation of America as "a city on a hill" to Obama's use of spiritual language in describing social policy, religious rhetoric is a regular part of how candidates communicate with voters. Although the Constitution explicitly forbids a religious test as a qualification to public office, many citizens base their decisions about candidates on their expressed religious beliefs and values. In Religious Rhetoric and American Politics, Christopher B. Chapp shows that Americans often make political choices because they identify with a "civil religion," not because they think of themselves as cultural warriors. Chapp examines the role of religious political rhetoric in American elections by analyzing both how political elites use religious language and how voters respond to different expressions of religion in the public sphere. Chapp analyzes the content and context of political speeches and draws on survey data, historical evidence, and controlled experiments to evaluate how citizens respond to religious stumping. Effective religious rhetoric, he finds, is characterized by two factors—emotive cues and invocations of collective identity—and these factors regularly shape the outcomes of American presidential elections and the dynamics of political representation. While we tend to think that certain issues (e.g., abortion) are invoked to appeal to specific religious constituencies who vote solely on such issues, Chapp shows that religious rhetoric is often more encompassing and less issue-specific. He concludes that voter identification with an American civic religion remains a driving force in American elections, despite its potentially divisive undercurrents.

This book builds on the consolidated research field of Political Discourse Analysis and attempts to provide an introduction suitable for adoption amongst a readership wishing to understand some of the principles underlying such research, and above all to appreciate how the tools of discourse analysis might be applied to actual texts. It summarises some of the work that has been done in this field by authorities such as Halliday, Fairclough, Wodak, Chilton, Van Dijk, Martin, Van Leeuwen and others to provide the would-be analyst with practical ideas for their own research. Naturally, this would not be the first time that such a handbook or introductory reference book has been proposed. Fairclough himself recently produced one; however, his work, simply entitled Political Discourse Analysis, inevitably includes theoretical insights from his own research. The beginning analyst can, at times, experience a sense of bewilderment at the mass of theoretical writing in linguistics, in the search for some practical, usable tools. I explain a variety of such tools, demonstrating their usefulness in application to the analysis of a number of political speeches, from different historical periods and diverse social contexts. The author’s hope is that would-be students of political rhetoric, of whatever level and from a variety of research areas, will be able to pick up this book and find tools and techniques that will assist them in actual work on texts. Naturally, it is also hoped that they will be inspired to follow up the suggestions for further reading which they will find in the bibliography.

Although sometimes decried by pundits, George W. Bush’s use of moral and religious rhetoric is far from unique in the American presidency. Throughout history and across party boundaries, presidents have used such appeals, with varying degrees of political success. The Moral Rhetoric of American Presidents astutely analyzes the president’s role as the nation’s moral spokesman. Armed with quantitative methods from political science and the qualitative case study approach prevalent in rhetorical studies, Colleen J. Shogan demonstrates that moral and religious rhetoric is not simply a reflection of individual character or an expression of American “civil religion” but a strategic tool presidents can use to enhance their constitutional authority. To determine how the use of moral rhetoric has changed over time, Shogan employs content analysis of the inaugural and annual addresses of all the presidents from George Washington through George W. Bush. This quantitative evidence shows that while presidents of both parties have used moral and religious arguments, the frequency has fluctuated considerably and the language has become increasingly detached from relevant policy arguments. Shogan explores the political effects of the rhetorical choices presidents make through nine historical cases (Presidents Washington, Jefferson, Madison, Buchanan, Lincoln, Theodore Roosevelt, Kennedy, Lyndon Johnson, and Carter). She shows that presidents who adapt their rhetoric to the political conditions at hand enhance their constitutional authority, while presidents who ignore political constraints suffer adverse political consequences. The case studies allow Shogan to highlight the specific political circumstances that encourage or discourage the use of moral rhetoric. Shogan concludes with an analysis of several dilemmas of governance instigated by George W. Bush’s persistent devotion to moral and religious argumentation.

He discusses several heresthetical maneuvers that made the Federalists' narrow victory possible, such as their proposal of a constitution that was broader than most citizens would have preferred, and their design of the ratification process as a take-it-or-leave-it proposition, so that they could prevent any ratifying state from altering it. Riker concludes by examining the relationship between rhetoric and heresthetic. He shows that both were necessary for the Federalist victory: rhetoric, to build support for Federalist positions, and heresthetic, to structure the choice process so that this level of support would be sufficient.

A selection of speeches by the most inspiring and persuasive orators in American history Penguin presents a series of six portable, accessible, and—above all—essential reads from American political history, selected by leading scholars. Series editor Richard Beeman, author of The Penguin Guide to the U.S. Constitution, draws together the great texts of American civic life to create a timely and informative mini-library of perennially vital issues. Whether readers are encountering these classic writings for the first time, or brushing up in anticipation of the 50th anniversary of the Civil Rights Act, these slim volumes will serve as a powerful and illuminating resource for scholars, students, and civic-minded citizens. American Political Speeches includes the best American rhetoric from inside and outside the White House. Some of the greatest words spoken in American history have come from men and women who lacked the biggest bully pulpit in the country, but who nevertheless were able to move the nation with words. Frederick Douglass explained the irony of Independence Day from the perspective of a slave. Martin Luther King, Jr. described his dream of an interracial America. William Jennings Bryan gave voice to social discontent with a single phrase, "a cross of gold." Barbara Jordan summoned the nation"s outrage during the impeachment hearings against Richard Nixon. And the best presidents, not by coincidence, have tended to be those with an appreciation for the use of language: Lincoln explaining a new birth of freedom at Gettysburg; John Kennedy voicing moral outrage at the Berlin Wall; Franklin D. Roosevelt chatting to a nation gathered in front of radios; Ronald Reagan addressing Congress freshly healed from an assassination attempt.