Advancing The Story

"This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing...Love this textbook." —Beth Bingham Georges, California State University, Fullerton Updated Edition of Bestseller! It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.

“An eminently useful text for television and Web journalism. No other text does such thorough job of integrating new media into traditional TV reporting. The authors' blog is a great way to keep updated and introduce current material into the class, and the online interactive workbook has some truly inventive exercises.” - Michael Cremedas, Syracuse University This fully updated Third Edition of Advancing the Story, by Debora Halpern Wenger and Deborah Potter, builds on the essential strengths of the original text by providing clear instruction on reporting and producing for multiple platforms, real-world examples, advice from professional journalists and exercises to stimulate additional conversations. By focusing on the skills journalists need to leverage social media and capitalize on the use of mobile devices, the authors explore the role data-driven journalism is playing in the profession. Throughout the book, new screen shots, images, research and examples of broadcast and multimedia reporting bring concepts to life. Additionally, a greater emphasis on journalism ethics permeates the book, with each chapter now including a series of discussion starters to ensure that students consider the ethical implications of their journalistic decisions.

“An eminently useful text for television and Web journalism. No other text does such thorough job of integrating new media into traditional TV reporting. The authors' blog is a great way to keep updated and introduce current material into the class, and the online interactive workbook has some truly inventive exercises.” - Michael Cremedas, Syracuse University This fully updated Third Edition of Advancing the Story, by Debora Halpern Wenger and Deborah Potter, builds on the essential strengths of the original text by providing clear instruction on reporting and producing for multiple platforms, real-world examples, advice from professional journalists and exercises to stimulate additional conversations. By focusing on the skills journalists need to leverage social media and capitalize on the use of mobile devices, the authors explore the role data-driven journalism is playing in the profession. Throughout the book, new screen shots, images, research and examples of broadcast and multimedia reporting bring concepts to life. Additionally, a greater emphasis on journalism ethics permeates the book, with each chapter now including a series of discussion starters to ensure that students consider the ethical implications of their journalistic decisions.

Following the NFL's desegregation in 1946, opportunities became increasingly plentiful for African American players--but not African American coaches. Although Major League Baseball and the NBA made progress in this regard over the years, the NFL's head coaches were almost exclusively white up until the mid-1990s. Advancing the Ball chronicles the campaign of former Cleveland Browns offensive lineman John Wooten to right this wrong and undo decades of discriminatory head coach hiring practices--an initiative that finally bore fruit when he joined forces with attorneys Cyrus Mehri and Johnnie Cochran. Together with a few allies, the triumvirate galvanized the NFL's African American assistant coaches to stand together for equal opportunity and convinced the league to enact the "Rooney Rule," which stipulates that every team must interview at least one minority candidate when searching for a new head coach. In doing so, they spurred a movement that would substantially impact the NFL and, potentially, the nation. Featuring an impassioned foreword by Coach Tony Dungy, Advancing the Ball offers an eye-opening, first-hand look at how a few committed individuals initiated a sea change in America's most popular sport and added an extraordinary new chapter to the civil rights story.

The books in Bob Books Set 2 - Advancing Beginners provide your new reader with more material at the beginning level. These twelve stories in mostly three-letter words build confidence for the very youngest readers. Simple text combined with slightly longer stories builds reading stamina. Elements of humor and surprise keep childrenÕs interest high. Add Bob Books Set 2 to your collection for invaluable beginning reading practice. Reading this foundation set help children master basic phonics before they advance to consonant blends. Inside this eBook youÕll find: - 12 easy-to-read books, 16 pages each - Mostly two and three letter words (C-V-C words) - Can be "sounded out" (phonics based) - Limited sight words - 20 to 30 words per book

As we approach the fiftieth anniversary of Brown v. Board of Education (1954), it is important to consider the historical struggles that led to this groundbreaking decision. Four years earlier in Texas, the Sweatt v. Painter decision allowed blacks access to the University of Texas's law school for the first time. Amilcar Shabazz shows that the development of black higher education in Texas--which has historically had one of the largest state college and university systems in the South--played a pivotal role in the challenge to Jim Crow education. Shabazz begins with the creation of the Texas University Movement in the 1880s to lobby for equal access to the full range of graduate and professional education through a first-class university for African Americans. He traces the philosophical, legal, and grassroots components of the later campaign to open all Texas colleges and universities to black students, showing the complex range of strategies and the diversity of ideology and methodology on the part of black activists and intellectuals working to promote educational equality. Shabazz credits the efforts of blacks who fought for change by demanding better resources for segregated black colleges in the years before Brown, showing how crucial groundwork for nationwide desegregation was laid in the state of Texas.

Click here to watch the video preface. Professors, to take a sneak peak at the Online Workbook, click here. Praise for Advancing the Story:&BAD:quot;[Advancing the Story] could be easily dubbed the first post-TV news-era textbook in the field.&BAD:quot;--Michael Murray, University of Missouri-St. LouisReview of Advancing the Story in Journalism and Mass Communication Educator (Winter 2009) &BAD:quot;Advancing the Story: Broadcast Journalism in a Multimedia World is more than just a book - indeed, it exemplifies the textbook of the future. While there is a hardcopy book, it only provides half the learning experience - the other half being a Web log and an interactive workbook, which authors Deb Wenger and Deborah Potter have been updating constantly since this text was published in October . . . At their core, this text and the supplemental e-resources are designed to make students better reporters for whatever platform on which they're conveying the story . . . With students coming to our classes immersed in the World Wide Web, it was only a matter of time before we would have a multimedia-journalism textbook that is truly multimedia. It looks as though that time has come.&BAD:quot; --George Daniels, University of AlabamaReview of Advancing the Story in The Convergence Newsletter (February 2008) In today&BAD:rsquo;s media world, broadcast journalists need to do more than produce top-notch news reports. They must write stories that will be put on the air, as well as posted online or printed in tomorrow&BAD:rsquo;s paper. Multiplatform journalism is simply a fact of life for any up-and-coming journalist who wants to get ahead and compete for the industry&BAD:rsquo;s best jobs. So how do you teach your students to think beyond repurposing, to advance their stories to the next level, for any medium?Beginning with the premise that broadcast journalism is an excellent starting point for multimedia storytelling, broadcast veterans Debora Halpern Wenger and Deborah Potter build on the basics of good television reporting practices. Advancing the Story helps students understand the strengths of each medium, with depth, interactivity, and immediacy all playing a different role as content is separated from container. One approach does not fit all media&BAD:mdash;Wenger and Potter show students specific techniques and strategies for maximizing the advantages of each platform.In every chapter, the authors provide:Know and Tell reports, a distinctive feature in which dozens of professional journalists lend their expertise and insight on multiplatform approaches, trends, and industry changes.Trade Tools showcase select materials used in the authors&BAD:rsquo; training seminars such as handy checklists of pointers and best practices. Taking it Home offers brief chapter wrap-ups. Talking Points provide questions and scenarios for in-class discussion. eLearning Opportunities include chapter exercises, practice tools, and additional resources found online in the book&BAD:rsquo;s interactive multimedia workbook.

Written by two practitioner-academics (who between them have more than fifty years of news industry experience), News Values analyses the shape of the news industry - a world of rolling news and multimedia platforms, and a world where broadcast news is increasingly considered another element of show business. Detailed chapters include critiques of existing theories, close study of the newspaper, radio, television and internet news channels, plus informative chapters on the many factors that shape the news we read, watch and hear including the role of the citizen journalist, user-generated content, spin doctors, and the new wave of press barons. Further chapters provide detailed analysis of the way in which the same story is treated across different media channels, and how journalists and editors work to keep breathing new life into rolling news stories.