A Comparison Of Service Quality Of Indian And International Fast Food Chains An Empirical Investigation

Purpose: Over time, fast food restaurants have been growing rapidly, especially in urban neighbourhoods. Fast food outlets have become popular with consumers for several reasons. One is that through economies of scale in purchasing and producing food, these companies can deliver food to consumers at a very low cost. In addition, although some people dislike fast food for its predictability, it can be reassuring to a hungry person in a hurry or far from home. The fast food industry in India has evolved with the changing lifestyles of the young Indian population. Over a period of time, a number of national and international chains have evolved in India. Service quality, in fact, is assessment of how delivered service conforms to client expectations. The customers perspective on various dimensions of service quality factors like service ambience, service competencies, service reliability, service promptness etc are ascertained and analyzed in this paper. The study assumes a greater importance as the players chosen for the study represent highly esteemed national and international fast food chains.Objectives: The present study makes an attempt to analyze and compare the service quality of selected Indian and International fast food chains by garnering the views of the customers pertaining to their perception about the services being rendered to them.Research type: Empirical.Research methodology: The present study is an empirical study based on primary data. The primary data has been collected with the help of a structured questionnaire addressed to a random sample of 200 respondents in Karnal city. Findings: There exists a significant difference in the perceptions of customers regarding the service quality of national and international fast food chains in India.Practical Implications: The administrative wing of the fast food chains should start viewing service quality from the customers' perspective and make necessary changes in their service quality endeavors.

Consumer behavior identification becomes very difficult when it comes to basic necessity like food. Although, many researches have been made in order to find out the major attributes of customer behavior in restaurant industry, but regional taste preference and cultural difference have big impact on the success chances of quick service restaurants (QSR's). In recent couple of years, in Udaipur we have observed many QSR outlets were opened, however they all didn't have the same level of success. Thankfully though, majority of outlets are still surviving but other's odds were not into their favor. This paper is intended to identify the customers' expectation and how QSR industry is responding to this in Udaipur. This study is based on survey of customers in major QSR chains. This study emphasizes the importance of minimizing the gap between service offering and the expectation of customers. In this study we will try to find the success factors with the help of service quality i.e. Parasuraman's et al (1988) SERQUAL model. The results of this study would help management identify the strengths and weaknesses of service quality and implement an effective strategy to meet the customers' expectations.

Masterarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Lovely Professional University, Punjab, Sprache: Deutsch, Abstract: Prior research has shown that customer satisfaction is the most important means for fast food restaurant. The main objectives of the study were to enhance the fast food service quality impact on overall customer satisfaction, to study purchaser behavior towards fast food places, to identify various key factors used by clients in the selection of fast food restaurants; and to analyze the particular differences/similarities in critical factors deemed by consumers for the selection of fast food restaurants. Our objective should be to look into the particular crucial elements that really help to determine the expectations which buyers have regarding the fast food market and his or her perceptions of good quality through experience. The organizations under study were Pizza Hut, Hardees, KFC, McDonald's and Subway located in Lahore, Pakistan. An extensive review of the literature was carried out by reviewing research studies, books, site pages and journals etc. On the basis of that literature review and its inferences, a questionnaire was developed which was needed for this quantitative type of research. The data was collected from the customer of these restaurants. A sample of 407 customers was selected randomly. Data was compiled and statistically analyzed using SPSS and Microsoft Excel. On the basis of their responses correlation test and analysis of variance (ANOVA) was applied through IBM SPSS. Results of each question were thoroughly analyzed and discussed by the researcher. Graphical representation of all the data has been shown. Conclusions of the study include the strengths of the organization as well as a few deficiencies in performance. Recommendations have been made for fast food restaurants to overcome those deficiencies for enhancing performance through statistical tec

IRTM 2023 We live in an inter-connected world. In the era of Industry 5.0, technology is getting embedded more and more in the way ‘we learn, live, work and play’. This progression is accelerating at a pace never seen before. Inter disciplinary and collaborative research across disciplines within the Technology domain and Management domain, and across the Technology — Management interface is opening up exciting new possibilities for solving problems whose solutions are beyond the scope of a single discipline, domain or practice, and helping to create a brave, new world. We are living in an incredible time of change. Our effort to hold such an interdisciplinary conference, in the virtual mode, apparently resonated across the academic community, as was evident from the huge response that the first ever conference on “Interdisciplinary Research in Technology and Management”, (IRTM) held in February 2021 had received from participants across many countries. This has encouraged the organizers to hold the next edition of the conference physically in Kolkata on a larger scale in the online mode. The pandemic unleashed by Covid 19 in the last two years has shaken the socio-economic foundations of countries and societies to a point where the world cannot be the same as before the pandemic. It has re-focused the world’s attention on the priority of healthcare, and healthcare infrastructure and its innovative management. Inevitably, questions have again been raised more vehemently on what kind of a world we want to live in. Environmental concerns are being pursued with renewed vigour, The urgency of developing new, robust infrastructure relevant for the new world is gaining wider consensus. By 2030, as reports suggest, cyber – physical systems, internet of things and wearable technology will be everywhere and in everything, renewable energy will power the world, and digital entertainment will take centre stage among other developments. The third edition of the conference on “Interdisciplinary Research in Technology and Management” attempts to spotlight the above concerns. The number of tracks on which papers are invited from scholars, researchers, consultants and practitioners to share their interdisciplinary research and consultative work has been enlarged. As before, the papers will be peer reviewed and authors of the selected papers will be invited to present their papers in the IRTM conference. The presentation of papers will be interspersed with Keynote Talks by eminent experts on the theme of the conference or individual domains.

Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer satisfaction, customer loyalty with switching intentions of customers, and the moderating role of price discounts and store ethnicity, in a single framework. Random sampling was used by administering standardized questionnaires personally to 450 hypermarket customers located in the Eastern Province of Saudi Arabia. The results confirmed that retail service quality has significant positive influence on customer satisfaction, and the positive effect of customer satisfaction on customer loyalty. Besides, the study verified store ethnicity and price discounts acted as moderating mechanism for explaining the switching intentions of satisfied and loyal customers. The results serve as a guideline for top managers of the hypermarkets to design appropriate policies and strategies in terms of retail service quality, price discounts and identifying the needs of ethnic groups in a particular region. This will help to enhance customer satisfaction and customer loyalty hence reducing switching intentions of customers.

This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and ‎inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers ‎were selected for inclusion in the conference proceedings from forty countries. Each of these ‎chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process.‎ The book highlights a range of topics in the fields of technology, ‎entrepreneurship, business administration, ‎accounting, and economics that can contribute to business ‎development in countries, such as ‎learning machines, artificial intelligence, big data, ‎deep ‎‎learning, game-based learning, management ‎information system, ‎accounting information ‎system, knowledge management, entrepreneurship, and ‎social enterprise, corporate social responsibility and sustainability, business policy and strategic ‎management, international management and organizations, organizational behavior and HRM, ‎operations management and logistics research, controversial issues in management and organizations, ‎turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm ‎gerial accounting and firm financial affairs, non-traditional research, and creative ‎methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.

Case study research conducted in 1981 in nine US companies and seven Japanese companies.

The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

This book is a study of earnings management, aimed at scholars and professionals in accounting, finance, economics, and law. The authors address research questions including: Why are earnings so important that firms feel compelled to manipulate them? What set of circumstances will induce earnings management? How will the interaction among management, boards of directors, investors, employees, suppliers, customers and regulators affect earnings management? How to design empirical research addressing earnings management? What are the limitations and strengths of current empirical models?