21st Century Book Cover Design

Books are not sold the same way they used to be. That means book covers can't be designed the same way they used to be.

A survey of the design landscape, guiding the reader through the array of movements, styles & trends, & identifying leading designers, as well as future design classics. This work places the modern scene in a historic framework & explores cultural & economic forces shaping design.

You can't judge a book by its cover...but some covers simply speak for themselves. The most influential book jacket designs from throughout the 20th century are on display, and the fascinating images track their evolution from throwaway utilitarian "dust jackets" into a powerful modern art form. Three hundred hardcover and paperback book jackets appear in full color, including many from rare first editions seldom seen outside a serious collector's library. Accompanying analysis commemorates the contributions of top European and American artists like Victor Gollancz, Paul Rand, and Barnett Freedman; explains how cover art styles helped launch such publishing brands as Penguin and Bloomsbury; and explores the impact of today's digitally designed covers.

Look at more than 500 book cover designs and listen to more than 50 of today's top designers discuss their process for creating the perfect book cover. This collection of covers includes titles from fiction to nonfiction, history to science books, novels to short stories, old favorites to popular 21st century titles.

Presents a sweeping look at today's most progressive graphic currents - from signage and packaging to branding and web design.

A SNEAK PREVIEW OF 21ST CENTURY AESTHETICS VIA THE VISION OF TODAY'S MOST INNOVATIVE DESIGNERS HOW DO TODAY'S BEST AND BRIGHTEST DESIGNERS SEE THE FUTURE OF DESIGN? INCLUDING A CROSS SECTION OF THE WORLD'S MOST INFLUENTIAL DESIGNERS, FROM SUPERSTARS TO NEWCOMERS, THIS GUIDE EXPLORES CUTTING EDGE PRODUCT DESIGN, FURNITURE, CERAMICS, APPLIANCES, ELECTRONICS, GLASSWARE, AND TEXTILES.

We all know we're not supposed to judge books by their covers, but the truth is that we do just that nearly every time we walk into a bookstore or pull a book off a tightly packed shelf. It's really not something we should be ashamed about, for it reinforces something we sincerely believe: design matters. At its best, book cover design is an art that transcends the publisher's commercial imperativesto reflect both an author's ideas and contemporary cultural values in a vital, intelligent, and beautiful way. In this groundbreaking and lavishly illustrated history, authors Ned Drew and Paul Sternberger establish American book cover design as a tradition of sophisticated, visual excellence that has put shape to our literary landscape. By Its Cover traces the story of the American book cover from its inception as a means of utilitarian protection for the book to its current status as an elaborately produced form of communication art. It is, at once, the intertwined story of American graphic design and American literature, and features the work of such legendary figures as Rockwell Kent, E. McKnight Kauffer, Paul Rand, Alvin Lustig, Rudy deHarak, and Roy Kuhlman along with more recent and contemporary innovators including Push Pin Studios, Chermayeff & Geismar, Karen Goldberg, Chip Kidd, and John Gall.

Why do some book covers instantly grab your attention, while others never get a second glance? Fusing word and image, as well as design thinking and literary criticism, this captivating investigation goes behind the scenes of the cover design process to answer this question and more. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW As the outward face of the text, the book cover makes an all-important first impression. The Look of the Book examines art at the edges of literature through notable covers and the stories behind them, galleries of the many different jackets of bestselling books, an overview of book cover trends throughout history, and insights from dozens of literary and design luminaries. Co-authored by celebrated designer and creative director Peter Mendelsund and scholar David Alworth, this fascinating collaboration, featuring hundreds of covers, challenges our notions of what a book cover can and should be.

This stunning collection of printing designs offers a comprehensive look at the evolution of book design and typography. Author Henry Lewis Johnson provides reproductions of book covers, borders, initials, decorations, and printers' marks from various historical periods, offering insights into the design styles and techniques used by printers and publishers over the centuries. This book is a valuable reference for designers, printers, advertisers, and publishers. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.