100 Ways To Create A Great Ad

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

The classic text on writing well, now refreshed and updated—an essential text for writers of all ages. This is the one guide that anyone who writes—whether student, businessperson, or professional writer—should keep on his or her desk. Filled with professional tips and a wealth of instructive examples, 100 Ways to Improve Your Writing can help solve any writing problem. In this compact, easy-to-use volume you'll find the eternal building blocks of good writing—from grammar and punctuation to topic sentences—as well as advice on challenges such as writer's block and creating a strong title. It is a must-have resource—perfect for reading cover to cover, or just for keeping on hand for instant reference—now updated and refreshed for the first time.

Already being hailed as The modern reader's Think and Grow Rich! in this lively, funny, penetrating book, Chandler and co-author Sam Beckford follow on the heels of Chandler's previous international bestsellers 100 Ways to Motivate Yourself and 100 Ways to Motivate Others. These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power and start fresh entrepreneurial ideas right at home. Written for the age of the home-business entrepreneur, the book appeals to everyone from company CEOs, to life coaches, to stay at home moms, to internet fans to people who are simply thinking of converting that hobby into wealth. This is the deepest and most penetrating study yet of the psychology of prosperity, and the action steps necessary to produce wealth.

Motivational speaker Chandler highlights 100 proven methods to positively change the way people think and act, methods based on feedback from the corporate and public seminar attendees he speaks to each year.

Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls. Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign. Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress Features numerous real-world stories that offer unique insight on what to do and what not to do Shares simple tips for developing a web site with no code required Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs Addresses how to locate and engage people and then keep them coming back Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.

'I'm too busy to be happy . . .' Do you ever think like this? Many of us do these days, says psychologist and happiness expert Dr Timothy Sharp. In our quest for better jobs, bigger houses, more exotic holidays and higher-performing children, we have become too busy to factor in the one component that will make all of the above worthwhile: happiness. The good news is that achieving happiness is not a herculean task. It doesn't require expensive therapy or years of self-examination. Oftern it is about fine-tuning our thoughts and putting in place some simple daily practices. Dr Sharp draws on the latest research into the science of happiness and presents it here in 100 bite-sized chunks of inspiration and instruction. Read it from cover to cover, or dip in and out for a regular dose of happiness training. Learn how to increase your happiness levels by: improving your physical healthcounting your blessingsnurturing positive relationships becoming a giverbetter managing your time.Accessible, informative and funny, 100 Ways to Happiness encourages us to regard happiness as something that is achievable, manageable and hugely enhancing to the lives we live now.

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.

A practical, accessible guide to turning your good photographs into great ones whether you are shooting on the latest digital SLR or a camera phone. Discover one hundred simple and fun ways to improve your photographs both in-camera and through post-processing image manipulation. Every key photographic genre is covered, from perfect portraits and the great outdoors, to travel photos and shooting at night. Filled with inspirational examples of great photographs compared against the more average images, with easy-to-follow techniques for how you can achieve the same results. Whether you are an aspirational amateur wanting to make your photographs even better, or an enthusiastic beginner who just wants to produce more satisfying results, 100 Ways to Make Good Photographs Great will provide you with useful professional tips and techniques to take your photography to the next level.

In keeping with the Nat Geo Kids mission, this uplifting book is full of practical, positive, and powerful ideas that every kid can consider, from simple acts of kindness to creative adventures to good-for-the-planet projects. Full color.